Apple has introduced the Apple Watch Ultra 4, which boasts new, advanced health and fitness features, and longer battery life. Engineered with the new Health Sensing System and S11 chip, the Apple Watch Ultra 4 delivers the most accurate heart rate sensing in a...
Apple has announced what it says is its most advanced health and fitness experience yet, expanding what Apple Watch and iPhone can do as intelligent, science-driven tools for users’ personal wellbeing. Apple Watch Series 12 and Apple Watch Ultra 4 introduce the...
Apple has announced the iPhone 18 Pro and iPhone 18 Pro Max, delivering what it says is “the most advanced pro camera system in an iPhone, and huge leaps in battery life and performance. The new 48MP Fusion Main camera, now with variable aperture, purportedly brings...
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I think it’s time for Apple to give us Apple Books+ along with Apple News+, Apple TV+, Apple Music, Apple Podcasts, Apple Fitness, and Apple Arcade. On March 26, 2019, Andrew Orr at The MacObserver had this idea. His take: Apple Books+ would be Apple’s answer to...
The Sellers Research Group (that’s me) is highly dubious of this report: Twitter account holder @analyst941 claims a special version of iPadOS is in the works to support the more advanced capabilities of a range of bigger iPads. The report claims that a 14.1-inch iPad...
Apple has filed for a patent (number US 20230112859 A1) for “class assistant using contact suggestion.” The goal is for the iPhone and Siri to be even more efficient at helping users call folks on their contact lists. About the patent filing The patent filing...
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Apple has filed for a patent (number US 20230115250 A1) for “user interfaces for providing live video” in its Keynote presentation app. About the patent filing Obviously, a presentation may have numerous slides, among which a presenter can switch while presenting....
Anxiously awaiting the “Apple Glasses,” the follow-up to the “RealityPro,” the rumored augmented reality/virtual reality headset from Apple? Don’t hold your breath. Analyst Ming-Chi Kuo says it won’t arrive until 2026 or 2027 at the earliest. That doesn’t mean that...
As noted by MacRumors, analyst Jeff Pu says Apple plans an iPhone SE with a custom-designed 5G modem in 2025. He adds that the modem will be manufactured by Apple’s chipmaking partner TSMC. However, the Sellers Research Group (that’s me) is dubious of this rumor. In...
Conventional wisdom has it that younger people can’t part with their smartphones and other electronics. However, a new study by Counterpoint Intelligence Research Partners (CIRP) casts doubt on this. CIRP recently analyzed the urgency with which Apple customers...
Twelve South’s new US$79.99 SuitCase is a minimalist hard shell case for the 14-inch and 16-inch MacBook Pros. I’ve found it especially suited to the latter thanks its longer battery life. I’ve tested it with a 2023 16-inch MacBook Pro. (See my review of the laptop...
I was a big fan of Twelve South’s original BackPack for the iMac when it was released 13 years ago. And I’m just as big a fan of the new BackPack for the Apple Studio Display and iMac. The US$44.99 product has one goal and achieves it flawlessly. The aluminum shelf...
I’ve tried lots of MacBook Pro cases and I think my favorite is Andar Wallets’ the Helm. I use it with my 2023 16-inch MacBook Pro. (See my review of the laptop here.) Designed for MacBook Pros and MacBook Airs, it’s not an impulse buy since it’s priced at US$115, but...
I record a lot of voice audio files that are uploaded and streamed. I generally record 5-6 days a week. Sometimes the recordings are just simply corrections of previous audio recordings that I’ve made. I’ve been using a Mac for many years and prefer it for many...
Satechi‘s newest hub for M2 MacBooks, the Pro Hub Slim, is a fine complement for the owners of the new M2 MacBook Pros and the M2 MacBook Air who need more ports. The Pro Hub Slim provides that in a small form factor that’s easy to slip into a carry case or...