Apple acqui-hires AI startup founded by former NotebookLM developers
The European Union’s Digital Markets Act transparency website lists Huxe as Apple’s newest acqui-hire, and at least the fourth AI-related deal disclosed this year. Here are the details. more…

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9to5Mac Overtime 085: Here comes the HomePad
Join Jeff and Fernando as they dive into Apple’s upcoming ‘Welcome Home’ event and the highly anticipated launch of the HomePad, Apple’s new smart hub featuring a built-in speaker and display. They also discuss the latest iOS 27.2 code leaks, revealing fresh details about upcoming second-party smart home products from LG and more. 9to5Mac Overtime is a weekly video-first podcast exploring fun and interesting observations in the Apple ecosystem, featuring 9to5Mac’s Fernando Silva & Jeff Benjamin. Subscribe to Overtime via Apple Podcasts and our YouTube channel for more. more…

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9to5Mac Daily: October 9, 2026 – Apple’s ‘Welcome home’ launch announced, more
Listen to a recap of the top stories of the day from 9to5Mac. 9to5Mac Daily is available on iTunes and Apple’s Podcasts app, Stitcher, TuneIn, Google Play, or through our dedicated RSS feed for Overcast and other podcast players. Sponsored by Stuff:Stuff helps you get everything out of your head and into a simple, elegant system—closing open loops and reducing mental stress. A simple to-do list for iPhone, iPad, and Mac, with powerful tools that make organizing, tracking, and checking off your tasks a whole lot more satisfying. Get Stuff done. Sponsored by Roborock: Fall Prime Day is here—with up to $1,600 off Roborock’s smartest cleaning lineup, plus exclusive limited-time deals and gifts. Find the right cleaner for your home and save starting now. more…

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Welcome Home: 4 big Apple announcements coming next week
Macworld October is shaping up to be an exceptionally busy month at Apple Park. Apple is readying the iPhone Duo, a revamped Health app in iOS 27.2, a touchscreen MacBook Pro, and an overhauled iPad mini, which are all expected to launch by the end of this month. But that won’t be all. Apple announced on Thursday that it will be holding a special “Welcome Home” experience on October 13, where it will presumably launch its new smart home products. According to credible rumors, the devices will include next-generation Apple TV 4K and HomePod mini models, along with a brand-new home hub. While many enthusiasts may perceive some of next week’s Apple TV and HomePod upgrades as unexciting performance boosts, the chip bumps will actually unlock never-before-seen advantages for Apple’s smart home line. An all-new platform The star of the show will undoubtedly be the dedicated home hub—what some are referring to as the HomePad. Hardware-related leaks and OS code references already give us a solid idea of what to expect from this forthcoming device, including its approximate size and some of its software perks. The HomePad will offer a 6-inch, square-shaped touchscreen stitched to a HomePod-like speaker and draw AC power. Users will be able to display memories from their photo libraries when it’s idle—presumably depending on who’s detected nearby. It will rely on the built-in camera to recognize household members and surface apps/data accordingly, in addition to providing for FaceTime video calls. Apple’s new smart platform is expected to use elements of the iPhone’s Standby mode when not in use.Apple Perhaps the most exciting aspect of the HomePad is the all-new homeOS, which will certainly introduce its own unique user interface and feature set to justify the creation of such a device. Apple TV 4K and HomePod models already act as HomeKit hubs, and the iPad is perfectly capable of controlling smart home accessories. So, it’s safe to assume that the HomePad will bring new features, enticing customers to add it to their existing setups. Smarter speaker The HomePod mini has been around for six years, providing a decent listening experience, seamless Apple ecosystem integrations, and basic voice command support in a miniature design. During the October 13 launch, Apple could finally unveil the HomePod mini 2, bringing fresh color options, potential audio improvements, and a faster S-series chip. While this may sound like an iterative upgrade, the HomePod mini 2 will finally resolve its predecessor’s main flaw. Foundry Despite its smart speaker classification, the HomePod mini is currently powered by the classic Siri, which is anything but smart. The voice assistant frequently struggles to perform basic actions, requires precise phrasing, and instructs users to check their iPhones for complex answers. The HomePod mini 2 will address that by adopting Siri AI, allowing you to speak more naturally and get hands-free answers based on its trained data and your personal information. Many users will finally be satisfied with the HomePod’s overall performance, minimizing the need to hunt for smarter third-party alternatives like those from Google and Amazon. A19 TV perks Similar to the HomePod mini, the imminent Apple TV 4K 4’s most prominent highlight will be the introduction of a faster chip. First released in 2022, the current model packs the iPhone 13’s A15 Bionic chipset with 4GB of RAM. Next week’s model could bump that to an A19 or A19 Pro SoC from last year’s iPhone 17 lineup, increasing the RAM to 8GB or 12GB. This will bring Siri AI to the big screen and enhance the set-top box’s general performance. That seems unlikely to be the full story. Opting for a year-old flagship smartphone processor in the midst of a chip shortage crisis solely for Siri AI support does not add up—especially since TVs aren’t primary AI consumption devices. Had it been the case, Apple could’ve easily repurposed the iPhone 15 Pro’s A17 Pro chip and gotten away with it. Apple wants you to game on your Apple TV, and a much better processor could help.Foundry As such, I presume the fourth-generation Apple TV 4K will bring meaningful software additions that take full advantage of the A19, like a more serious gaming push. Given that Beats has allegedly been developing game controllers, this theory could realistically materialize. Otherwise, no one is paying over two hundred bucks to stream Netflix and chill with Siri AI in the living room. The great unknown While iPhone hardware components tend to leak in advance all the time, Apple has a tighter grip over its software development teams. During pretty much every press event, the company surprises us with fresh OS features introductions that had been built in utter secrecy. These features often roll out to older devices, too, despite being marketed for the latest and greatest releases. Foundry So even if you’re not planning to upgrade your current Apple smart home devices, the next software update could still elevate your experience with significant additions—like iOS 27.2’s four-HomePod surround sound setup.

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Apple’s Mac increases share of worldwide personal computer market to 11.7% – Omdia
Apple’s Mac gained more than one percentage point of worldwide personal computer market share in the third quarter of 2026, reaching 11.7%… The post appeared first on MacDailyNews.

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Apple’s Mac increases share of worldwide personal computer market to 11.7% – Omdia
Apple’s Mac gained more than one percentage point of worldwide personal computer market share in the third quarter of 2026, reaching 11.7%… The post appeared first on MacDailyNews.

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Welcome Home: 4 big Apple announcements coming next week
Macworld October is shaping up to be an exceptionally busy month at Apple Park. The company is readying the iPhone Duo, revamped Health app on iOS 27.2, touchscreen MacBook Pro, and overhauled iPad mini, which could all launch by the end of this month. That won’t be all. Apple announced on Thursday that it will be holding a special “Welcome Home” experience on October 13, where it will presumably launch its new smart home products. According to credible rumors, the devices will include next-generation Apple TV 4K and HomePod mini models, along with a brand-new home hub. While many enthusiasts may perceive some of next week’s Apple TV and HomePod upgrades as unexciting performance boosts, the chip bumps will actually unlock never-before-seen advantages for Apple’s smart home line. An all-new platform The star of the show will undoubtedly be the dedicated home hub—what some are referring to as the HomePad. Hardware-related leaks and OS code references already give us a solid idea of what to expect from this forthcoming device, including its approximate size and some of its software perks. The HomePad will offer a 6-inch, square-shaped touchscreen stitched to a HomePod-like speaker and draw AC power. Users will be able to display memories from their photo libraries when it’s idle—presumably depending on who’s detected nearby. It will rely on the built-in camera to recognize household members and surface apps/data accordingly, in addition to providing for FaceTime video calls. Apple’s new smart platform is expected to use elements of the iPhone’s Standby mode when not in use.Apple Perhaps the most exciting aspect of the HomePad is the all-new homeOS, which will certainly introduce its own unique user interface and feature set to justify the creation of such a device. Apple TV 4K and HomePod models already act as HomeKit hubs, and the iPad is perfectly capable of controlling smart home accessories. So, it’s safe to assume that the HomePad will bring new features, enticing customers to add it to their existing setups. Smarter speaker The HomePod mini has been around for six years, providing a decent listening experience, seamless Apple ecosystem integrations, and basic voice command support in a miniature design. During the October 13 launch, Apple could finally unveil the HomePod mini 2, bringing fresh color options, potential audio improvements, and a faster S-series chip. While this may sound like an iterative upgrade, the HomePod mini 2 will finally resolve its predecessor’s main flaw. Foundry Despite its smart speaker classification, the HomePod mini is currently powered by the classic Siri, which is anything but smart. The voice assistant frequently struggles to perform basic actions, requires precise phrasing, and instructs users to check their iPhones for complex answers. The HomePod mini 2 will address that by adopting Siri AI, allowing you to speak more naturally and get hands-free answers based on its trained data and your personal information. Many users will finally be satisfied with the HomePod’s overall performance, minimizing the need to hunt for smarter third-party alternatives like those from Google and Amazon. A19 TV perks Similar to the HomePod mini, the imminent Apple TV 4K 4’s most prominent highlight will be the introduction of a faster chip. First released in 2022, the current model packs the iPhone 13’s A15 Bionic chipset with 4GB of RAM. Next week’s model could bump that to an A19 or A19 Pro SoC from last year’s iPhone 17 lineup, increasing the RAM to 8GB or 12GB. This will bring Siri AI to the big screen and enhance the set-top box’s general performance. That seems unlikely to be the full story. Opting for a year-old flagship smartphone processor in the midst of a chip shortage crisis solely for Siri AI support does not add up—especially since TVs aren’t primary AI consumption devices. Had it been the case, Apple could’ve easily repurposed the iPhone 15 Pro’s A17 Pro chip and gotten away with it. Apple wants you to game on your Apple TV, and a much better processor could help.Foundry As such, I presume the fourth-generation Apple TV 4K will bring meaningful software additions that take full advantage of the A19, like a more serious gaming push. Given that Beats has allegedly been developing game controllers, this theory could realistically materialize. Otherwise, no one is paying over two hundred bucks to stream Netflix and chill with Siri AI in the living room. The great unknown While iPhone hardware components tend to leak in advance all the time, Apple has a tighter grip over its software development teams. During pretty much every press event, the company surprises us with fresh OS features introductions that had been built in utter secrecy. These features often roll out to older devices, too, despite being marketed for the latest and greatest releases. Foundry So even if you’re not planning to upgrade your current Apple smart home devices, the next software update could still elevate your experience with significant additions—like iOS 27.2’s four-HomePod surround sound setup.

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Redesign your new M6 Mac mini for 2026 with these colorful wraps
Apple's M6 Mac mini still comes only in silver, making vinyl skins an easy way to give the compact desktop a more personal look. Our favorites add style without bulk while helping protect the aluminum finish from everyday scratches and fingerprints.Mac miniA vinyl skin makes the most sense for anyone who wants to change the Mac mini's appearance while preserving its compact footprint. Unlike a case, a skin provides cosmetic protection rather than meaningful protection against drops.The 2026 Mac mini keeps the same dimensions as the enclosure Apple introduced with the M4 generation, measuring 5 inches square and 2 inches tall. The shared dimensions keep many M4-era skin designs relevant to the newer Mac mini.XtremeSkins already sells a product specifically labeled for the M6 Mac mini, while Slickwraps, ArmorSuit, and Capes continue to list their skins for the 2024 model. The biggest differences come down to design, material, coverage, and price. Continue Reading on AppleInsider | Discuss on our Forums

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Redesign your new M6 Mac mini for 2026 with these colorful wraps
Apple's M6 Mac mini still comes only in silver, making vinyl skins an easy way to give the compact desktop a more personal look. Our favorites add style without bulk while helping protect the aluminum finish from everyday scratches and fingerprints.Mac miniA vinyl skin makes the most sense for anyone who wants to change the Mac mini's appearance while preserving its compact footprint. Unlike a case, a skin provides cosmetic protection rather than meaningful protection against drops.The 2026 Mac mini keeps the same dimensions as the enclosure Apple introduced with the M4 generation, measuring 5 inches square and 2 inches tall. The shared dimensions keep many M4-era skin designs relevant to the newer Mac mini.XtremeSkins already sells a product specifically labeled for the M6 Mac mini, while Slickwraps, ArmorSuit, and Capes continue to list their skins for the 2024 model. The biggest differences come down to design, material, coverage, and price. Continue Reading on AppleInsider | Discuss on our Forums

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Mac shipments are down, but Windows really tanks
Mac shipments fell in Q3, but Apple gained market share as Windows shipments plunged amid rising component costs and weakening demand. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

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‘HomePad’ is coming next week, with three features I’ve long wanted
Apple’s long-rumored ‘HomePad’ product is finally set to be unveiled next Tuesday at the ‘Welcome home’ event. Here are three HomePad features I’ve been waiting a long time for. more…

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Get the AirPods Pro 3 at $70 Off!
The AirPods Pro 3 enables you to take a hearing test at home and has features such as Conversation Boost for clearer conversation, and Active Hearing Protection to protect your ears from the loud noise of your environment. Get a personalized and secure fit with the new ear tips that come with the AirPods Pro […] The post appeared first on iLounge.

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Education Program Launched by The Kings Trust And Apple
The Kings Trust, a charity in the United Kingdom, and Apple will be collaborating to release an education program that assists the younger generation develop careers in industries that are creative. Kings Trust x Apple Creative Labs will provide the audience that is over 18 or 30 years old will be given the opportunity to […] The post appeared first on iLounge.

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Education Program Launched by The Kings Trust And Apple
The Kings Trust, a charity in the United Kingdom, and Apple will be collaborating to release an education program that assists the younger generation develop careers in industries that are creative. Kings Trust x Apple Creative Labs will provide the audience that is over 18 or 30 years old will be given the opportunity to […] The post appeared first on iLounge.

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Wean yourself off the Action Button before you get an iPhone Duo
The iPhone Duo more famously lacks Face ID, but it's also lost the Action Button. If that matters to you, it matters a lot, but there is something you can do.You don't know what you've got until it's gone. The iPhone Duo has no Action Button.Not to keep you hanging, the solution to losing the Action Button on the iPhone Duo is to create a near equivalent. You can replace one of the iPhone's regular lock screen icons with a control or a Shortcut that mimics the Action Button.True, the real Action Button still has the same peculiar design it did back in 2023, where pressing it does nothing except pop up a notice telling you to press longer. You can't emulate that with a Shortcut or a control, but you can do pretty much everything else. Continue Reading on AppleInsider | Discuss on our Forums

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Wean yourself off the Action Button before you get an iPhone Duo
The iPhone Duo more famously lacks Face ID, but it's also lost the Action Button. If that matters to you, it matters a lot, but there is something you can do.You don't know what you've got until it's gone. The iPhone Duo has no Action Button.Not to keep you hanging, the solution to losing the Action Button on the iPhone Duo is to create a near equivalent. You can replace one of the iPhone's regular lock screen icons with a control or a Shortcut that mimics the Action Button.True, the real Action Button still has the same peculiar design it did back in 2023, where pressing it does nothing except pop up a notice telling you to press longer. You can't emulate that with a Shortcut or a control, but you can do pretty much everything else. Continue Reading on AppleInsider | Discuss on our Forums

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Wean yourself off the Action Button before you get an iPhone Duo
The iPhone Duo more famously lacks Face ID, but it's also lost the Action Button. If that matters to you, it matters a lot, but there is something you can do.You don't know what you've got until it's gone. The iPhone Duo has no Action Button.Not to keep you hanging, the solution to losing the Action Button on the iPhone Duo is to create a near equivalent. You can replace one of the iPhone's regular lock screen icons with a control or a Shortcut that mimics the Action Button.True, the real Action Button still has the same peculiar design it did back in 2023, where pressing it does nothing except pop up a notice telling you to press longer. You can't emulate that with a Shortcut or a control, but you can do pretty much everything else. Continue Reading on AppleInsider | Discuss on our Forums

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Skin Irritation Reported for New Apple Watch Models
Users of the Apple Watch Ultra 4 and Apple Watch Series 12 report some skin irritation when wearing the new watches, where they feel a sensation similar to burning with redness located where the sensor is under the watch on the skin. The new watches are able to track your heart rate every 5 seconds, […] The post appeared first on iLounge.

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Skin Irritation Reported for New Apple Watch Models
Users of the Apple Watch Ultra 4 and Apple Watch Series 12 report some skin irritation when wearing the new watches, where they feel a sensation similar to burning with redness located where the sensor is under the watch on the skin. The new watches are able to track your heart rate every 5 seconds, […] The post appeared first on iLounge.

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Skin Irritation Reported for New Apple Watch Models
Users of the Apple Watch Ultra 4 and Apple Watch Series 12 report some skin irritation when wearing the new watches, where they feel a sensation similar to burning with redness located where the sensor is under the watch on the skin. The new watches are able to track your heart rate every 5 seconds, […] The post appeared first on iLounge.

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Skin Irritation Reported for New Apple Watch Models
Users of the Apple Watch Ultra 4 and Apple Watch Series 12 report some skin irritation when wearing the new watches, where they feel a sensation similar to burning with redness located where the sensor is under the watch on the skin. The new watches are able to track your heart rate every 5 seconds, […] The post appeared first on iLounge.

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Teardown Video for New Apple Watches Uploaded
A teardown video for the new Apple Watch Ultra 4 and Apple Watch Series 12 has been uploaded by iFixit. No changes in repairability were made for the new Apple Watch Ultra 4, with the display and casing featuring glue in abundant amounts for purposes of waterproofing. To get to the battery, you need to […] The post appeared first on iLounge.

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Teardown Video for New Apple Watches Uploaded
A teardown video for the new Apple Watch Ultra 4 and Apple Watch Series 12 has been uploaded by iFixit. No changes in repairability were made for the new Apple Watch Ultra 4, with the display and casing featuring glue in abundant amounts for purposes of waterproofing. To get to the battery, you need to […] The post appeared first on iLounge.

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Teardown Video for New Apple Watches Uploaded
A teardown video for the new Apple Watch Ultra 4 and Apple Watch Series 12 has been uploaded by iFixit. No changes in repairability were made for the new Apple Watch Ultra 4, with the display and casing featuring glue in abundant amounts for purposes of waterproofing. To get to the battery, you need to […] The post appeared first on iLounge.

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Teardown Video for New Apple Watches Uploaded
A teardown video for the new Apple Watch Ultra 4 and Apple Watch Series 12 has been uploaded by iFixit. No changes in repairability were made for the new Apple Watch Ultra 4, with the display and casing featuring glue in abundant amounts for purposes of waterproofing. To get to the battery, you need to […] The post appeared first on iLounge.

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Teardown Video for New Apple Watches Uploaded
A teardown video for the new Apple Watch Ultra 4 and Apple Watch Series 12 has been uploaded by iFixit. No changes in repairability were made for the new Apple Watch Ultra 4, with the display and casing featuring glue in abundant amounts for purposes of waterproofing. To get to the battery, you need to […] The post appeared first on iLounge.

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Apple’s indomitable Mac gains in global personal computer market share
Apple's Mac gained ground in the global personal computer market in the third quarter of 2026, even as unit shipments fell, according… The post appeared first on MacDailyNews.

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Get the 13-inch M4 iPad Air at $100 Off!
The iPad Air is a lightweight and portable device that you could bring with you anywhere; it is now given the M4 chip, adding AI capabilities and improvements in performance, allowing you to blitz through your workload. Enjoy a 13-inch Liquid Retina Display featuring True Tone, ultralow reflectivity and P3 wide color. The device features […] The post appeared first on iLounge.

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Get the 13-inch M4 iPad Air at $100 Off!
The iPad Air is a lightweight and portable device that you could bring with you anywhere; it is now given the M4 chip, adding AI capabilities and improvements in performance, allowing you to blitz through your workload. Enjoy a 13-inch Liquid Retina Display featuring True Tone, ultralow reflectivity and P3 wide color. The device features […] The post appeared first on iLounge.

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Get the 13-inch M4 iPad Air at $100 Off!
The iPad Air is a lightweight and portable device that you could bring with you anywhere; it is now given the M4 chip, adding AI capabilities and improvements in performance, allowing you to blitz through your workload. Enjoy a 13-inch Liquid Retina Display featuring True Tone, ultralow reflectivity and P3 wide color. The device features […] The post appeared first on iLounge.

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ShinyHunters Extorted Boeing Spin-off Prior to Arrests
A teenager from Amman, Jordan suspected of leading the prolific data theft and extortion group ShinyHunters has been detained and is reportedly cooperating with the FBI to identify other members of the hacking gang. KrebsOnSecurity has learned that the suspect, who uses the hacker handle "Rey," was detained as ShinyHunters was in the process of extorting a business unit recently divested by the global aerospace company Boeing, which manufactures the fleet of planes used by the employer of Rey's father -- Royal Jordanian Airlines.

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Is your old iPad still safe to use? Security updates and support explained
When Apple stops issuing security updates for older iPads, they become unsafe to use. But exactly how long can you safely keep using an old iPad? The post first appeared on The Mac Security Blog.

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What is SMS? What SMS text messages mean and how they work
SMS text messaging is ubiquitous and here to stay. But given its lack of encryption, is it safe to rely on SMS for two-factor authentication? Here are the key things to know about SMS, MMS, and more modern texting standards. The post first appeared on The Mac Security Blog.

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What’s the difference between malware, a virus, a Trojan, and a worm?
Viruses, worms, and Trojans are all types of malware, but the names describe different ways malicious software operates. A virus relies on an infected file or program, a worm can reproduce and spread on its own once active, and a Trojan relies on disguise to persuade you to open or install it. This guide defines […] The post first appeared on The Mac Security Blog.

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Dutch Police Arrest ‘Reformed’ Hacker in Shiny Hunters Investigation
Authorities in the Netherlands have arrested a 23-year-old convicted cybercriminal on suspicion of aiding in data thefts and extortions by the prolific hacker group ShinyHunters. In the days immediately following the suspect's arrest, remaining ShinyHunters members dramatically escalated their attacks, stealing highly sensitive data from the FBI and extorting the Russian ransomware group Cl0p.

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U.S. Soldier Gets 70 Months in Prison for AT&T, Verizon Extortions
A U.S. Army soldier who pleaded guilty to hacking into multiple telecommunications companies and stealing mobile call and text metadata for more than 100 million AT&T customers in 2024 was sentenced to 70 months in federal prison today and ordered to pay nearly $300,000 in restitution to victims.

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How to hide notes on your iPhone
When you hand your phone to someone else for a quick repair or a phone call, it’s natural to feel uneasy about them stumbling across your personal notes. There’s no hidden-notes folder on iPhone. What you can do instead is lock a note using your device passcode or a separate Notes password, then use Face […] The post first appeared on The Mac Security Blog.

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Are “corrupt my file” sites safe? What to know before uploading a file
File corruption sites claim they can make any file unreadable, so you can get extra time to submit a project. Ethics aside, is it safe to submit documents to such services? The post first appeared on The Mac Security Blog.

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How to use public Wi-Fi safely on your Mac
Learn about the security and privacy risks associated with public networks, and how you can keep your Mac safe when using free Wi-Fi hotspots. The post first appeared on The Mac Security Blog.

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Think your Mac has been hacked? How to tell and what to do
If you suspect your Mac has been hacked, don’t assume the worst. While Macs can be compromised, a pop-up, slow performance, or an unfamiliar app doesn’t automatically mean someone has gained access to your Mac. The problem could be malware, a compromised online account, a fake security warning, or even a normal software issue. If […] The post first appeared on The Mac Security Blog.

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How to turn on Stolen Device Protection on iPhone
Stolen Device Protection is a feature that helps ensure that if someone steals your iPhone, even if they have your passcode, they’re unlikely to be able to make changes to your Apple ID account. Here’s how to enable it. The post first appeared on The Mac Security Blog.

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Prime Day Deal: Amazon Takes Up to $150 Off M5 iPad Pros
Amazon has launched a fresh Prime Day sale on Apple’s M5 iPad Pro lineup, taking as much as $150 off select 11-inch and 13-inch models. The 11-inch M5 iPad Pro with 256GB of storage is now $1099.99 in Space Black, down from Apple’s $1199 price. The 512GB model is also on sale for as little as $1299, while the 1TB model has dropped as low as $1649.99. Amazon’s discounts extend to the larger 13-inch models as well. The 13-inch 256GB M5 iPad Pro is $1399.99, $100 off Apple’s $1499 price, while the 512GB Silver model is $1549.99, saving $149 off MSRP. These are freshly activated Prime Big Deal Days prices on Apple’s current M5 iPad Pro lineup, and our latest price check shows discounts available on both Space Black and Silver configurations. Get the 11-inch 256GB M5 iPad Pro for $1099.99 at Amazon. For the latest sales and deals, see our iPad Pro Price Tracker, updated daily.

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Prime Day Deal: Amazon Takes $100 Off M4 iPad Airs, Prices Start at $649
Amazon has launched a broad Prime Day sale on Apple’s M4 iPad Air lineup, taking $100 off numerous 11-inch and 13-inch models. The 11-inch M4 iPad Air with 128GB of storage is now $649, down from Apple’s current $749 price, while the larger 13-inch 128GB model is $849, down from $949. We’ve seen these prices before, but Amazon has now reactivated and expanded the discounts as part of its official Prime Big Deal Days event. All four colors of the 11-inch 128GB Wi-Fi model are currently available for $649, and several upgraded Wi-Fi and cellular configurations are also $100 off or more. Get the 11-inch 128GB M4 iPad Air for $649 at Amazon. For the latest sales and deals, see our iPad Air Price Tracker, updated daily.

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Prime Day Deal: Apple Watch Series 12 Drops to Record-Low $349.99
Amazon has launched its best sale yet on the new Apple Watch Series 12, dropping 42mm GPS models to just $349.99 for Prime Day. Apple charges $399 for the 42mm Series 12, so Amazon’s new price takes about $50 off MSRP and sets a new all-time low less than a month after the watch was released. The larger 46mm GPS model is also about $50 off at $399.99. Even better, the sale has expanded to include all four 42mm aluminum colors — Black, Space Gray, Light Gold, and Dark Bronze — at the $349.99 price. Select cellular models are also about $50 off. Get the 42mm Apple Watch Series 12 for $349.99 at Amazon. For the latest sales and deals, see our Apple Watch Price Tracker, updated daily.

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Prime Day Deal: Amazon Takes Up to $160 Off 14″ M5 MacBook Pros, Prices Start at $1839
Amazon's Prime Day MacBook Pro sale also includes Apple's standard 14-inch M5 models, with discounts available across the 16GB, 24GB and 32GB configurations. The 16GB/1TB M5 MacBook Pro is down to $1839, $160 below Apple's $1999 MSRP. The 24GB/1TB model is available for as little as $2039, while the 32GB/1TB model drops to $2249. Amazon's lowest prices vary somewhat by color, so buyers should check both Space Black and Silver before ordering. All three models include a 1TB SSD, making the $1839 base configuration an especially attractive entry point into Apple's current 14-inch MacBook Pro lineup. For the latest sales and deals, see our 14-inch MacBook Pro Price Tracker, updated daily.

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Prime Day Deal: Amazon Takes Up to $600 Off 14″ M5 Pro and M5 Max MacBook Pros
Amazon has launched some of its best Prime Day discounts on Apple's 14-inch M5 Pro and M5 Max MacBook Pros, with savings reaching $600 and several higher-end configurations at particularly aggressive prices. The 15-Core M5 Pro model with 24GB RAM and a 2TB SSD is $2699, $300 below Apple's $2999 MSRP. Even better, the faster 18-Core M5 Pro with 24GB/2TB is also just $2699, a full $500 off Apple's $3199 MSRP. For buyers who need M5 Max performance, Amazon has dropped the 36GB/2TB model from $4099 to $3499, a $600 Prime Day savings. Both Space Black and Silver models are available at these sale prices. For the latest sales and deals, see our 14-inch MacBook Pro Price Tracker, updated daily.

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Prime Day Deal: Amazon Takes Up to $500 Off 16″ M5 Pro and M5 Max MacBook Pros
Amazon has launched its Prime Day sale on Apple's 16-inch M5 Pro and M5 Max MacBook Pros, with savings of up to $500 and sale prices starting at $2749. The 24GB/1TB M5 Pro model is $200 off at $2799, while the upgraded 48GB/1TB model drops $300 to $3299.99. M5 Max models see the biggest discounts, with the 36GB/2TB configuration down $500 to $3899 and the 48GB/2TB model also $500 off at $4499. Both Space Black and Silver models are available at the sale prices, giving buyers a good selection across Apple's current 16-inch MacBook Pro lineup. Amazon's Prime Big Deal Days sale runs October 6-7, so these prices may be short-lived. For the latest sales and deals, see our 16-inch MacBook Pro Price Tracker, updated daily.

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Prime Day Deal: AirPods Max 2 Drop to $429 in All 5 Colors at Amazon
Amazon has launched one of its best AirPods Max 2 sales for Prime Day, dropping Apple’s premium over-ear headphones to just $429. Apple sells AirPods Max 2 for $549, so Amazon’s latest sale takes a substantial $120 off MSRP, or about 22%. Better yet, the $429 price is currently available across all five colors: Blue, Midnight, Orange, Purple, and Starlight. We’ve seen $429 on select AirPods Max 2 colors before, but today’s newly refreshed Prime Day promotion expands the discount across the entire color lineup. It also beats the $449 B&H sale we highlighted last month by another $20. Get AirPods Max 2 for $429 at Amazon. For the latest sales and deals, see our AirPods Price Tracker, updated daily.

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Prime Day Deal: Apple Watch Ultra 4 Drops to Record-Low $699.99
Amazon has dropped the new Apple Watch Ultra 4 to an all-time low of just $699.99 as its Prime Day Apple sales ramp up. Apple charges $799 for the Ultra 4, so Amazon’s new price takes nearly $100 off MSRP. It’s also a huge improvement over the $779.99 launch sale we highlighted last month. The Natural Titanium model with Translucent Gray Ocean Band is currently available at the $699.99 price. Other configurations are also seeing discounts, although prices vary by case and band combination. Get the Apple Watch Ultra 4 for $699.99 at Amazon. For the latest sales and deals, see our Apple Watch Price Tracker, updated daily.

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Prime Day Deal: M5 Max Mac Studio Drops to Record-Low $2299.99
Amazon has launched its first major sale on the new M5 Max Mac Studio, dropping the base 36GB/512GB model to just $2299.99 for Prime Day. Apple sells this configuration for $2499, so Amazon’s latest price takes $199 off MSRP and sets a new all-time low for the new Mac Studio, which only arrived last month. The discounted model features Apple’s 18-core M5 Max CPU, 32-core GPU, 36GB of unified memory, and a 512GB SSD. Amazon had previously offered only a modest $50 discount, making today’s sale a substantial improvement. Get the M5 Max Mac Studio for $2299.99 at Amazon. For the latest sales and deals, see our Mac Studio Price Tracker, updated daily.

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Prime Day Deal: Amazon Takes $100 Off iPad mini 7, Prices Start at $499
Amazon has launched a new Prime Day sale on Apple’s iPad mini 7, taking a full $100 off models across the lineup. The 128GB Wi-Fi iPad mini is now $499, down from Apple’s $599 MSRP. Amazon has also dropped the 256GB model to $599 and the 512GB model to $799, with all three configurations saving $100. The discounts are available across Space Gray, Purple, Blue, and Starlight, according to our latest price check. Cellular models are also $100 off, starting at $649. Get the 128GB iPad mini 7 for $499 at Amazon. For the latest sales and deals, see our iPad mini Price Tracker, updated daily.

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Amazon Slashes New M6 Mac mini Prices by Up to $149, Starting at $779.99
Amazon has launched its first major sale on Apple’s new M6 Mac mini, dropping prices to new all-time lows ahead of Prime Big Deal Days. The base M6 Mac mini with 16GB RAM and a 256GB SSD is now $779.99, down from Apple’s $899 MSRP, while the upgraded 16GB/512GB model has dropped to $949.99, down from $1099. That puts the savings at roughly $119-$149 off. These are substantially better prices than the small launch discounts we saw last month. Amazon had previously priced the base model at $879.99 and the 512GB model at $1069, meaning today’s sale knocks another $100 or more off those already-discounted prices. Get the 16GB/256GB M6 Mac mini for $779.99 at Amazon. For the latest sales and deals, see our Mac mini Price Tracker, updated daily.

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Prime Day Deal: Apple Watch SE 3 Drops to $199 at Amazon, $50 Off MSRP
Amazon has added Apple Watch SE 3 models to its early Prime Day sale, with $50 discounts dropping prices to as low as $199. That's $50 below Apple's $249 MSRP for the 40mm GPS model. The larger 44mm GPS Apple Watch SE 3 is also $50 off at $229, down from Apple's $279 MSRP. The SE 3 offers many of the core Apple Watch features at a considerably lower price than Apple's Series 12 and Ultra 4 models. Amazon's Prime Big Deal Days event officially runs October 6-7, but these Apple Watch discounts are available early. Prices can vary by case and band combination, so check the selected configuration before ordering. For the latest sales and deals, see our Apple Watch Price Tracker, updated daily.

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