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Google, Microsoft, and Yahoo! have swiftly lost share in the U.S. mobile advertising market to Apple’s new iAd, reports “Bloomberg Businessweek” (http://www.businessweek.com/technology/content/sep2010/tc20100926_023792.htm).

Apple will end the year with 21% of the market, according to estimates provided to Businessweek.com by researcher IDC. Google’s share will drop to 21% from 27% last year, when combined with results from AdMob, the ad network it bought in May. Microsoft will drop to 7% from 10%.

Apple, Google and four other companies are negotiating an agreement with the U.S. Justice Department to end practices that limit hiring of each other’s employees, reports “Bloomberg” (http://www.bloomberg.com/news/2010-09-24/google-apple-intel-said-poised-for-u-s-agreement-on-hiring.html?), quoting “people familiar with the emerging accord.”

ChangeWave’s (http://www.changewave.com) latest corporate spending survey shows that the big winner in the business smart phone market this quarter is the Google Android Operating System, though Apple’s iOS still remains strong.

When the research group asked respondents which mobile operating system their company currently provides, the Android OS (16%) was the clear momentum winner, registering a six point jump in market share since a previous survey in May.

Industry experts from companies such as Google, Cisco, VMware, NetApp and Intel will present on the impact Ethernet networks of the future will have on system and component design at a Technology Exploration Forum hosted by the Ethernet Alliance (http://www.ethernetalliance.com) on Oct. 5 in Santa Clara, California.