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It’s time for Apple to phase out the Beats brand

It’s time for Apple to phase out the Beats brand

On May 28, 2014, Apple announced its intention to acquire Beats Electronics for US$3 billion—with $400 million to be paid in Apple stock and the remainder in cash. The acquisition closed on August 1, 2014.  Almost nine years later, I see no reason why the tech...

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No, Apple won’t introduce a new 12-inch MacBook

No, Apple won’t introduce a new 12-inch MacBook

Apple is considering bringing back the 12-inch MacBook, according to a tweet by “yeus1122.” The Sellers Research Group (that’s me) says this ain’t gonna happen. Previous rumors have said such a laptop would sport an M2 or “binned-down” M3 processor. The smaller laptop...

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Apple granted patent for a vehicle deceleration system

Let the Apple Car rumors roll on. Apple has been granted a patent (number 11498561) for a “vehicle deceleration system.”  About the patent  In the patent Apple notes that a human-operated vehicle is subject to conditions consequential to the human operator’s...

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