Apple’s next big iPhone event will be held on Wednesday, September 9. In the US invite to the media, the tagline is “Surprise and Shine.” However, as noted by MacRumors, the tagline is different in other areas.

To wit:

  • U.S., UK, NZ, Australia, Ireland, India, Canada – Surprise and Shine.
  • Canada, French – Des surprises dans l’air, or surprises in the air.
  • Brazil – Surpreendente e brilhante, or surprising and brilliant.
  • Mexico and Latin America – Sorpresas listas para brillar, which means surprises ready to shine.
  • Germany, Austria, Switzerland – Staunen und strahlen, or something like wonder/amazement and radiate/shine.
  • Spain – Un rayo de wow, which means a ray of wow or a flash of wow.
  • France, Belgium – Un jour nouveau. Bientôt. The French phrase is a little different, translating to a new day, soon.
  • Italy – L’alba di nuove sorprese, or the dawn of new surprises.
  • Denmark – Det bliver solstrålende, or something like it’s going to be brilliant/sunny. Solstrålende merges two words that mean sunbeam and brilliant.
  • Norway – Tid for gode overraskelser, time for good surprises.
  • Sweden – Förväntan. Förundran. Anticipation and wonder.
  • Finland – Uudenkoitto, which translates to a new dawn or a new beginning.
  • Poland – Zdumienia i olśnienia, which is surprise and amazement, or astonishment and revelation.
  • Hungary – Ragyogó meglepetés, radiant/brilliant surprise.
  • Portugal – O despontar de surpresas brilhantes, which translates to the dawn of brilliant surprises. Despontar is a word used for daybreak or sunrise, though Apple’s Translate app says the phrase means “the unfolding of brilliant surprises.”
  • Turkey – Işıltılı. Şaşırtıcı. Heyecanlı or dazzling/sparkling, surprising, exciting.
  • The Netherlands – Surprise party. Apple left this one in English.
  • Czechia – Čas těšení, or time of anticipation.
  • UAE, Saudi Arabia – بدايات تسطع بالمفاجآت, which means beginnings that shine with surprises.
  • China – 亮新篇，来耀眼, which roughly means a bright new chapter, prepare to be dazzled. The 篇 character can also mean page of a book, which is perhaps an interesting nod to a foldable device.
  • Hong Kong – 耀目驚喜，亮起新一章, translates to a dazzling surprise, lighting up a new chapter. It uses a different character for chapter and more clearly says surprise.
  • Taiwan – 驚喜耀現，開新篇, meaning something like a dazzling surprise opens a new chapter.
  • South Korea – 깜짝 빛날 시간, which translates to something like time to shine with a surprise. 깜짝 is surprise, 빛날 is shine, and 시간 is time.

Apple is expected to unveil the iPhone 18 Pro and iPhone 18 Pro Max. The foldable iPhone is likely to debut at the same time, though some reports have said it wouldn’t arrive until October. 

Also likely to be announced at event are an Apple Watch Series 12, the Apple Watch Ultra 4, and new AirPods. Other possibilities are a new Apple TV 4K set-top box and updated HomePod minis.

Apple will stream the “Surprise and Shine” event on YouTube, on the Apple Events website, and in the Apple TV app. 

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Article provided with permission from AppleWorld.Today