As noted by MacRumors, Apple is seeking trademarks for Sneaky Sasquatch merchandise, including clothing, costumes, watches, jewelry, books, trading cards, bags, lunchboxes, bedding, towels, and more.
Apple’s request was filed on March 25 and is now under examination in the EU. It follows separate U.S. applications in October 2025 covering toys, plush figures, TV series, films, music, fan clubs, and board games.
In May 2025, Digital Trends reported that the tech giant had purchased game studio RAC7, the two-person studio behind the Sneaky Sasquatch games at Apple Arcade.
The article noted that this is the first time that Apple has acquired a video game studio in its history, but the company describes the move as a unique situation. RAC7 is a two-person studio whose previous credits include indie titles Dark Echo and Splitter Critters. In 2019, the team released Sneaky Sasquatch as an Apple Arcade exclusive.
The adventure game was a breakout hit among the service’s 71 launch titles, according to Apple, and it has received regular updates since launch. Now, the team will continue its partnership with Apple as an internal studio.
“We love Sneaky Sasquatch and are excited that the 2-person RAC7 team has joined Apple to continue their work on it with us,” an Apple spokesperson told Digital Trends. “We will continue to deliver a great experience for Apple Arcade players with hundreds of games from many of the best game developers in the world.”
In November 2025 Apple released a free “Sneaky Sasquatch” iMessage pack of the popular game. Available here, it has over 60 game-inspired designs for use with the iPhone messaging app.
About Apple Arcade
Apple Arcade is available for US$6.99 per month with a one-month free trial. Customers who purchase a new iPhone, iPad, Mac, or Apple TV receive three months of Apple Arcade for free. It’s also part of Apple One’s Individual ($19.95), Family ($25.95), and Premier ($37.95) plans, with a one-month free trial.
Arcade Originals are playable across iPhone, iPad, Mac, Apple TV, and Apple Vision Pro. App Store Greats are available on iPhone, iPad, and Apple Vision Pro. An Apple Arcade subscription gives a family of up to six unlimited access to all the games in its catalog.
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Article provided with permission from AppleWorld.Today
