1st Smart Label Printer SDK Available to Mac Community

TORRANCE, Calif. — May 1, 2005 — Business and home/office products
supplier Seiko Instruments USA Inc., the pioneer of the one-label-at-a-time
“smart” printer, has released a Software Development Kit (SDK) for Mac
developers and independent software vendors (ISVs) who want to create
applications for the company’s line of Smart Label Printers. Seiko
Instruments’ new SDK, the first designed for Mac label printing
applications, simplifies the development process to just a few lines of

“We’ve realized there is a huge untapped market of Mac users who could use
a handy small footprint printer on their desktop,” Dennis Cox, director of
sales and marketing, Business and Home/Office Products Division, Seiko
Instruments USA, said. “Releasing this SDK is the first of many steps we
plan to take in the coming months to give both consumer and office users a
tool to make single label printing easy and efficient.”

Seiko Instruments Smart Label Printers are designed to create one label at
a time for envelopes, media storage, bar code printing and a variety of
other office and home applications. The small footprint desktop printers
also make great nametags and ID badges for parties, trade shows,
conferences and other business or social events. Each printer comes
complete with Smart Label Software for fast, easy production of custom
labels featuring a variety of fonts and graphics.

Seiko Instruments’ new SDK supports the latest versions of Macintosh
operating systems 10.2 and 10.3 and provides all the necessary facilities
to print synchronously and asynchronously to Seiko Instruments Smart Label
Printers. The SDK comes with documentation, a sample application including
source code that uses the SDK to print labels to the Seiko Instruments
printers and an installer. The SDK works with both Carbon and Cocoa
applications and includes sample code for each.

With the new SDK, no complicated calls to the printing system are needed.
End users won’t have to worry about manually changing the default printer,
and no page set-up is required. Plus, because the SDK makes a direct
connection to the label printer, users can stop printing on a dime if they
have a problem — such as running out of labels or noticing a typo at the
last minute.

Beta Available for Download

A beta version of the Seiko Instruments Smart Label Printer SDK is
available for download at A final shipping SDK
is expected this summer.

About Seiko Instruments USA Inc. (SIU)

Seiko Instruments USA’s Business and Home/Office Products Division produces
end user products designed to enhance productivity in small business, home
office and a variety of vertical industry settings. The company’s products
are sold through computer dealers, office and computer superstores, mail
order and online catalogs in the Americas, Europe, Australia and South

SIU headquarters are in Torrance, Calif. For more information, visit our
web site at