New Models Feature Stylish, Sleek Industrial Design; Add Support for Mac Users

TORRANCE, Calif. – June 13, 2005 – Business and home/office products
supplier Seiko Instruments USA, the pioneer of the one-label-at-a-time
“smart” printer, is expanding its flagship line with three stylish new
additions that offer full-functionality single label printing at comparable
or lower price points than competitive offerings. Seiko Instruments’ new
SLP 410, 420 and 430 Smart Label Printer models feature a sleek new
industrial design and support Mac users, for the first time.

“Building on the ease-of-use of their earlier counterparts, Seiko
Instruments’ new Smart Label Printers are ideal for a variety of
applications around the office or at home,” Dennis Cox, director of sales
and marketing, Business and Home/Office Products Division, Seiko
Instruments USA, said. “And with several of the top technology and consumer
electronics distributors and resellers on board, administrative staff in
all disciplines and industries can take advantage of all the features,
within easy reach, right at their desks.”

Seiko Instruments Smart Label Printers (SLPs) allow the user to create one
label at a time for envelopes, files, storage boxes, floppy or Zip disks,
video cassettes, 35 mm slides, bar codes and a variety of other office and
home applications. The small footprint, desktop printers also make great
name tags and ID badges for parties, trade shows, conferences and other
business or social events.

Administrative personnel in virtually any professional setting, from small
businesses to large corporations, and across many vertical industries –
healthcare/medical, legal, accounting, banking/finance, government,
hospitality, education and real estate – find using Seiko Instruments SLPs
convenient, fitting neatly on the desktop, within reach of the user. No
need to walk to a centralized printer. Because one label can be created and
printed on an as-needed basis, costs are kept down, the process is
efficient and there’s no wasted sheets of labels. Direct thermal printing
technology also eliminates the need for expensive inks, ribbons or toner.
For those in larger office environments who prefer to hook the printer up
to the company network, each SLP is equipped with a USB and serial
connection built-in.

Each Seiko Instruments printer comes complete with Smart Label Software for
fast, easy production of custom labels. A variety of fonts and graphics can
be added. In addition, customized formats, complete with company logo and a
post office-approved bar code, can easily be prepared.

Address labels are easy. The SmartCapture feature lets the user instantly
“grab” an address or other text from standard desktop computing
applications, such as Word, Act!, Goldmine, Palm Desktop and Outlook. No
typing is required. Just a single mouse click, and the information is sent
to the printer.

Operating System Compatibility

Seiko Instruments Smart Label Printers are compatible with Windows 2000,
Windows XP, Mac OS 10.2 and higher, Power Macintosh G3/G4 and iMac, making
printing labels from virtually any Windows or Mac application quick and

Pricing, Availability & Distribution

The new Seiko Instruments Smart Label Printer models will be available in
July at leading consumer electronics retailer Fry’s Electronics, at the
company’s web site at and through leading
online resellers including Tiger Direct and CDW. VARs, integrators and
other resellers can also place orders through leading national computer
products distributor Ingram-Micro. The SLP 410 will sell for an estimated
street price (ESP) of $99; the SLP 420 for $119; and the SLP 430 will carry
an ESP of $189.

About Seiko Instruments USA Inc. (SIU)

Seiko Instruments USA’s Business and Home/Office Products Division produces
end user products designed to enhance productivity in small business, home
office and a variety of vertical industry settings. The company’s products
are sold through computer dealers, office and computer superstores, mail
order and online catalogs in the Americas, Europe, Australia and South

SIU headquarters are in Torrance, Calif. For more information, visit our
web site at