By Greg Mills
The Pew Research people have confirmed what everyone in the tech news industry already knew: Apple hogs the tech news space. Mainstream news commonly has stories about Apple products or goings on. As Apple has risen in the last few months to be the second most highly valued company in the world, every peep out of Steve Jobs’ mouth has been tech head lines.
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The Department of Justice announced that it has reached a settlement with six high technology companies — Apple, Adobe, Google, Intel, Intuit and Pixar — that prevents them from entering into no solicitation agreements for employees.
Read MoreIt’s no surprise, but it’s official: Apple is the most highly covered technology company, according to a new study by the Pew Research Center’s Project for Excellence in Journalism. Forty-two percent of the stories about Apple described the company as innovative and superior, and another 27% lauded its loyal fan base.
Still, there were doubts. According to the Pew Research Center, the most common such negative thread, that Apple products don’t live up to the hype, appeared in 17% of stories about Apple.
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Google, Microsoft, and Yahoo! have swiftly lost share in the U.S. mobile advertising market to Apple’s new iAd, reports “Bloomberg Businessweek” (http://www.businessweek.com/technology/content/sep2010/tc20100926_023792.htm).
Apple will end the year with 21% of the market, according to estimates provided to Businessweek.com by researcher IDC. Google’s share will drop to 21% from 27% last year, when combined with results from AdMob, the ad network it bought in May. Microsoft will drop to 7% from 10%.
Read MoreThe revamped Apple TV is due within the next few weeks. If Apple will finally take the device seriously, it has incredible potential as TV viewing is poised for some major changes in the years ahead.
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