The $599 MacBook Neo is Apple's long-awaited colorful, lower-cost MacBook
Cute, colorful laptop takes the place of the old $599 M1 MacBook Air.

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MacBook Neo is Apple's new $599 entry-level notebook
Following years of rumors, Apple has finally rolled out the new entry-level MacBook Neo. It's $599.The NYC Apple Event announcing the MacBook NeoThe MacBook Pro and MacBook Air are premium notebooks on the market, with Apple avoiding the more budget-focused end for quite a few years. However, with its latest introduction, it is going to compete with Chromebooks and other low-cost notebook options, but on its own terms.The new MacBook Neo is an effort to tempt value-oriented consumers to sign up to Apple's ecosystem. To do this, Apple had to create a low-cost MacBook, stripping it down to the bare essentials. Continue Reading on AppleInsider | Discuss on our Forums

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Apple opens preorders for M5 MacBook Pros, iPhone 17e and new Studio Display
Apple’s newest wave of devices is now available to preorder, including the iPhone 17e, M5 MacBook Air, new Studio Displays and MacBook Pros. (via Cult of Mac - Your source for the latest Apple news, rumors, analysis, reviews, how-tos and deals.)

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Preorders begin for MacBook Air, MacBook Pro, iPhone 17e and more
Apple is currently hosting an international Apple Experience for the launch of the MacBook Neo, but preorders have started for the hardware and accessories already announced this week.Apple has taken its store down ahead of pre-orders — image credit: AppleApple has spent the week launching new displays, plus the iPhone 17e, iPads, and both the MacBook Pro and MacBook Air. But all of those went on the store without fanfare, while now Apple has taken the whole store down.Normally Apple does this ahead of a launch event, but the Apple Experience is a much smaller briefing of selected individuals. It's not being live-streamed the way most events are. Continue Reading on AppleInsider | Discuss on our Forums

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Apple’s new iPhone 17e is now available for pre-order
Apple’s has opened up pre-orders for the newest member of the iPhone 17 lineup. The iPhone 17e is now available to purchase after first being announced on Monday. Apple will officially release the latest iPhone on Wednesday, March 11. more…

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MacBook Neo is now official: A18 Pro chip, $599, four colors, more
Apple’s new MacBook Neo is now official. After already announcing six new products this week, Apple just unveiled the all-new MacBook Neo at its special “experience” in New York City. MacBook Neo is Apple’s first laptop powered by a chip that first appeared in an iPhone: the A18 Pro. more…

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Apple store down ahead of MacBook Neo announcement
The Apple Store app has just gone down with the ‘Be right back’ message Apple uses ahead of major new product announcements. At the time of writing, the website was still live. We’re of course expecting the imminent announcement of the new entry-level MacBook, which may be branded as the MacBook Neo … more…

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M5 Max 16-inch MacBook Pro vs M4 Max 16-inch MaBook Pro compared
Apple's new top-tier portable is the 16-inch MacBook Pro with M5 Max. Here's what has changed from its predecessor, the M4 Max edition.M5 Max 16-inch MacBook Pro [left], M4 Max 16-inch MacBook Pro [right]Apple has finally continued to roll out its Mac updates as part of the M5 generation. Following the initial salvo in October, which saw the base 14-inch MacBook Pro go from M4 to M5, Apple has moved on to the other models.This time around, it's the turn of the M5 Pro and the M5 Max, the high-performing cousins to the M5. Continue Reading on AppleInsider | Discuss on our Forums

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Apple retail stores and corporate offices in UAE temporarily closed [U]
Apple has temporarily closed its corporate offices and five Apple Store locations in the United Arab Emirates following a significant escalation in Middle East conflict over the weekend. more…

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TikTok says it won’t introduce end-to-end encryption for DMs
TikTok is setting itself apart from most other online platforms that offer messaging by stating that it won’t be introducing end-to-end encryption to ensure the privacy of direct messages. This means that the company will be able to read messages sent between users, which is likely to cause concerns even after its US operations were separated from its Chinese owner … more…

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Aptera Reaches Milestone in Solar-Powered Vehicle Production
Aptera has rolled the first vehicle off its validation assembly line, bringing its solar EV closer to regulatory certification and initial customer deliveries. The post appeared first on TechNewsWorld.

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Apple's launch week also includes new Hermes Apple Watch bands
In the name of fashion, if you want to spend as much on your Apple Watch band as the device itself, Apple has now added three more Hermes bands to its store.New Hermes Apple Watch bands now available — image credit: AppleAfter introducing new Hermes Scub'H bands at $549 apiece, and adding to the $449 Hermes En Mer collection, Apple has launched three further Hermes bands at $349 each. The three new bands are:42mm or 46mm Neo Tricot Continue Reading on AppleInsider | Discuss on our Forums

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Latest MacBook Pro battery life unaffected despite a big change
We noted that the brand new M5 Pro and M5 Max versions of the MacBook Pro have a significantly different chip architecture to their predecessors. While the M4 Pro and M4 Max models had a mix of efficiency and performance cores to balance battery life against power, the new models ditch the efficiency cores … more…

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M5 chips now have three types of core – what does this actually mean?
Prior to yesterday’s launch of the new M5 Pro and M5 Max chips, Apple Silicon chips had two types of core: efficiency and performance. The M5 chips now have three types of core, with a complication caused by the renaming of one of them. Here’s what’s going on … more…

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The AirPods 4 is $20 Off
The AirPods 4 have been redesigned for your comfort with a refined contour, better stability, and a shorter stem, along with quick press controls for controlling music and taking calls. It features the Apple-made H2 chip. The Apple earbuds feature personalized spatial audio for an immersive listening experience when using the AirPods 4, placing speakers […] The post appeared first on iLounge.

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Studio Display Models Nearing Release
Codes found in the internal Apple files are talking about a Kernel Debug Kit for macOS Tahoe that leaked last year, where 2 new Studio Display models were leaked, featuringa  120Hz refresh rate and ProMotion. The high-end Studio Display is reportedly having potential improvements having a 32-inch screen and a base featuring a 27-inch screen. […] The post appeared first on iLounge.

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Chocolate Bars will have Apple Music in Germany in Promotional Collab
Apple is collaborating with Ritter Sport, a German confectionery brand, to provide you with a special promotion for Apple Music. The partnership has been named as Limited Edition Ritter Sport x Apple Music, where iconic albums found at Ritter Sport will be promoted with the iconic 100g chocolate bars shaped in a square. Apple Music […] The post appeared first on iLounge.

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Blender iPad App Development Stopped
Development for the Blender iPad App has been stopped as they shift their sights and priority to Android. Blender unveiled that they were developing an app for their iPad with a version for the iPad Pro first. There is no specific reason for the stopped development, but a reply to a comment was offering to […] The post appeared first on iLounge.

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What the hell is an M5 super core?
Macworld I am two things by nature: Fascinated by new processor technology and wary of marketing BS. So Apple’s got me all kinds of triggered with its new branding stunt. In case you missed it, the M5 Pro and M5 Max announcement came with some new buzzwords. One is “Fusion Architecture,” which is Apple’s branding for a chip with multiple silicon dies on a high-speed interconnect. They’re not the first to do this, but it does use a new packaging technology. AMD has been doing this kind of thing for years, really, but it’s new to Apple. What really got me was the other new buzzword, “super cores.” Oh, the M5 Pro and Max don’t have “performance and efficiency” cores anymore. They have “performance and super cores.” What exactly is a super core? Is it a core with a massive L2 cache? Far more than usual execution units? Support for some special instruction set extensions? No, it turns out it’s just the same performance cores they’ve already been shipping. Apple openly says that it has renamed the performance cores in its M5 products—including the M5 iPad Pro, MacBook Pro, and Vision Pro that have been shipping for months—to “super cores.” Apple (As I write this, Apple hasn’t updated the tech specs pages for the iPad Pro or Vision Pro just yet, but it has on the regular M5 MacBook Pro page. So those updates are presumably coming.) So the M5’s performance cores are now super cores, but according to Apple, it’s the same thing with a different name. I guess Apple wasn’t getting enough respect for having some of the highest single-thread benchmark performance out there. The M5 Pro and M5 Max each have six of these super cores, significantly fewer than the 10 performance cores in the M4 Pro and the 12 performance cores in the M4 Max. Furthermore, the M5 Pro and Max chips also have 12 “performance cores,” which presumably are not just rebranded efficiency cores. They are, according to Apple’s release, a totally new thing. Even in the M5 MacBook Pro spec sheet, Apple makes a distinction between efficiency cores (on the M5) and performance cores (on the M5 Pro/Max). We can plainly see that M5 has super cores and efficiency cores, while the M5 Pro and Max have super cores and performance cores.Apple So if these new performance cores are not the old efficiency cores with a new name, and they’re not the old performance cores (which have become super cores), then what are they? Apple only says they are “optimized to deliver greater power-efficient, multithreaded performance for pro workloads,” which to me sounds like it’s just a new efficiency core design, and Apple is so proud of it that they started calling them “performance cores.” It doesn’t help that so much of the marketing around these MacBook Pros is geared toward comparisons with the M1 generation. It’s been 4.5 years, of course it’s a lot faster. None of this is to say that the chips are bad, or slow. I expect when we review them, we’ll find a surprisingly big uplift compared to the M4 generation, just as we did when we reviewed the M5 MacBook Pro. So why play word games with marketing the chips? Are “super cores” coming to other Apple products? You can bet on it. Don’t be surprised when the A20 shows up with two “super cores” and four “performance cores.” Why stop there? Maybe in a couple more years, we can have ultra cores?

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Apple Announcements Reportedly Prioritizing Refreshes in Chips
The series of announcements Apple will be making soon is reported to be focusing on updates for their chips instead of devices that have been redesigned. Next week, Apple has some scheduled announcements for refreshed products with basic updates like chips and not major redesigns. Apple has invited content creators to an Apple Experience event […] The post appeared first on iLounge.

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iPad and iPhone Eligible and Passed for NATO Classified Data
The iPad and iPhone made by Apple are able to use information that is classified at a restricted level with NATO after matching the information assurance requirements provided by NATO. These devices are the first and only devices that are for consumers who are eligible and have been granted government certification-level security. iPadOS 26 and […] The post appeared first on iLounge.

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DRAM Shortage Could Cause Permanent Shift In Smartphone Market
Shortages of DRAM worldwide could result in smartphone sales dropping by 13% this year. Supply for DRAM is facing shortages due to AI companies purchasing high-bandwidth memory in large quantities for their data center servers. Global supply is reported to be drained until next year, putting those who manufacture smartphones in a tricky position, with […] The post appeared first on iLounge.

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Crease Measurements Identified for Foldable iPhone
Production line orders for the foldable iPhone have been passed by Apple, confirming that the foldable iPhone will be released this year. Assembly lines have gotten orders from Apple, and the leaker is able to identify crease measurements of the device. The crease depth of the device is reported to be controlled to below 0,15. […] The post appeared first on iLounge.

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High-End AirPods Pro 3 Reportedly Rolling Out This Year
Apple is reportedly revealing a new pair of AirPods Pro this year after the release of the AirPods Pro 3 a few months ago. We will not be getting an AirPods Pro 4, but instead it will be a high-end version of the current AirPods Pro 3 available in two versions, one with no ANC […] The post appeared first on iLounge.

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Sandmarc’s new Lens Compatible With iPhone 17 Pro Improving Zoom
Sandmarc, an accessory maker in California, has released a 72mm Tetraprism Lens for iPhones to add magnification of up to 3x on top of the built-in telephoto tetraprism camera of the iPhone 17 Pro. The current camera of the iPhone 17 Pro provides the user with 4 optical zoom equivalent to 100mm. The iPhone 15 […] The post appeared first on iLounge.

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Xiaomi Reportedly Improving Connectivity For Apple Devices
Xiaomi will be presenting a new update for their software during the MWC or Mobile World Congress this year, rumored to bring better connectivity for Apple devices and their own gadgets. Xiaomi introduced a new iOS Bridge alongside the premiere of the HyperOS 3.1 and Xiaomi 17 Series. Features are improved AirPod integration for better […] The post appeared first on iLounge.

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Many Tech Industries Warned To Move Chip Making Away From Taiwan Due to Potential Attack
Current Apple CEO, Tim Cook, was one of many executives in the tech industry to be present in a CIA briefing that is classified, warning them that China could be attacking Taiwan by next year. The briefing went under the radar with no reports, but was conducted in Silicon Valley in 2023 in a secure […] The post appeared first on iLounge.

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OLED MacBook Pro with Touch-Friendly Controls After Revamped macOS and Featuring A Dynamic Island
The Apple MacBook Pro with OLED display will feature a camera with a hole-punch style and a Dynamic Island from the iPhone. The notch will be replaced by the Dynamic Island for more screen space. The macOS is being revamped by Apple to make it friendlier for touch-friendly controls. The MacBook Pro with OLED will […] The post appeared first on iLounge.

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The iPhone 17 Silicone Case Is $10 Off
The Apple case is designed by the company for a tight fit for the iPhone 17. The case features a sapphire crystal with a conductive layer for finger movements for camera control. The case is also compatible with MagSafe charging with magnets built into the case, allowing for wireless charging. Apple’s iPhone case is lightweight […] The post appeared first on iLounge.

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Apple AI Gadgets Will Heavily Rely on Visual Intelligence
The Visual Intelligence of Apple is anticipated to be featured heavily in the coming set of Apple AI wearable gadgets, like a pendant, AirPods with cameras, and smart glasses. Apple Intelligence feature will be a fundamental aspect of the devices. The AI pin will have a camera with lower resolution for visual insight for the […] The post appeared first on iLounge.

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