Ultra-premium smartphone segment market share to fall
New findings from hi-tech analysts, Juniper Research (www.juniperrsearch.com) says that a new ultra-low cost generation of smartphones is emerging, capturing large volumes of the emerging markets.
Juniper forecasts almost 200 million in shipments by 2018, compared to nearly 10 million in 2014. On a global scale, this means that the “ultra-premium” end of the smartphone market is set to diminish proportionally by volume over time, not due to a drop in sales but a faster level of growth at other price points.
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