MBLM has released its annual study of brand intimacy, and Apple has dropped to number seven on the list. Brand Intimacy is defined as “the emotional science that measures the bonds we form with the brands we use and love.” The Brand Intimacy Report compared over 600...
Apple’s iPhone 17 series generated over US$170 billion in wholesale revenue in its first year of sales, the highest ever for an iPhone series, according to Counterpoint Research’s Global Handset Model Sales Tracker. This is an 11% increase over the...
New Omdia research shows that U.S. personal computer (PC) shipments (excluding tablets) grew 1.0% year-over-year (YoY) in the second quarter of 2026 to 18.8 million units, returning to growth following a 7.0% decline in the first quarter of the year. However,...
Samsung Display is developing a 13.3-inch OLED panel for a future MacBook Air, according to the Korean site, The Elec. The article says Apple plans to bring OLED technology to other products including the MacBook Pro and iPad Pro. However, don’t look for such products...
Apple has been granted a patent (number US 11615595 B2) for “systems, methods, and graphical user interfaces for sharing augmented reality environments.” It involves the rumored “RealityPro,” an augmented reality/virtual reality headset. About the patent The patent...
Apple’s VR/AR device (rumored to be dubbed “RealityPro”) might come in June at its Worldwide Developers Conference, or it could come in September at its iPhone 15 event as a “One More Thing” moment. For Apple CEO Tim Cook, who has successfully launched the Apple Watch...
Apple has filed for a patent (number 20230029775 A1) involving “methods and systems for manipulating audio properties of objects.” It involves the rumored “RealityPro” head-mounted display. About the patent filing The patent filing generally relates to controlling...
A “friend” of the Apple 3.0 blog has “gone negative” on Apple stock due to the lack of progress and wild hype over the company’s rumored “Apple Car” and augmented reality headset (the so-called “Reality Pro). The entire report is an interesting friend, but I’m...
According to TrendForce, Apple is expected to adopt micro-LED for its consumer electronic products in the close future. The Apple Watch will likely be the first among Apple’s products to feature a micro-LED display, and the adoption is anticipated to occur in...
Foldable iPad? Forget those rumors. In a series of tweets display analyst Ross Young says that Apple is developing a 20.5-inch foldable notebook that could be released as soon as 2025. From the tweets: Have heard about a 20.5” foldable notebook for 2025, but nothing...
The Sellers Research Group (that’s me) is a little dubious about this one, but in a series of tweets, the usually-accurate analyst Ming-Chi Kuo says Apple will release a foldable iPad with a carbon fiber kickstand next year. And he could be right: Apple has been...
Apple has been granted a patent (number 11568760 B1) for an “augmented reality calorie counter” that would allow your iPhone to monitor your eating habits, including when you’re chewing! Personally, I don’t want this, but still…. About the patent The patent involves...
Satechi‘s US$49.99 USB-C Aluminum Tool-Free Enclosure for M.2 PCIe NVMe and SATA SSDs offers an easy tool for storing lots of data and accomplishing other tasks. You can use it with your Mac to not only expand storage, but to upgrade systems, back up files, transfer...
We’ll almost certainly see the iPhone 14 line-up announced at Wednesday’s “Far out” event. Let’s look at all the latest rumors about the upcoming Apple smartphone. ° Apple plans to bring the classic iOS battery indicator back to the status bar directly on the...
Back in July, I took a look at the Kensington Professional Video Conferencing Solution. It consists of webcams, light and camera stands, and an LED ring light. All of the parts are designed to make those videoconferencing from home look a lot more professional. The...
Gallium Nitride (GaN) chargers provide a lot of power in a small package. The new Scosche PowerVolt Traveler30 ($44.99) is a prime example! This small charger can be plugged into a standard North American AC wall jack or 12V auto power port. It offers 30W USB-C Power...
Twelve South‘s US$79.99 Curve Flex is a portable stand that’s as gorgeous as it is ergonomically useful. It can be used as a desktop wedge or be elevated for a desktop set-up to fit your personal needs. I use it with my MacBook Pro sitting alongside an Apple...