A survey by TechBargains.com, a deal aggregation site, says that the rumored iPad mini is the least desired Apple product expected to launch this year. The company’s “iPhone/iPad Mini Predictions” survey revealed that only 18% of the surveyed consumers plan to purchase the smaller tablet (assuming, of course, Apple does release such a device).
Fifty percent of those surveyed aren’t interested in buying the iPad mini and 32% are undecided. This compares to 45% of respondents from the same survey who plan to purchase the new iPhone 5.
Of those who plan to purchase the iPad mini, 14% indicated a plan to wait in line the day it’s released, one in five will buy it online as soon as it’s available, and 66% don’t have a set time frame for purchase. The data also reveals original iPad owners are the most likely to pay for the new iPad mini with 27% of them planning to purchase the tablet.
Current Kindle Fire owners and those who don’t currently own a tablet are least likely to plan a purchase. Sixteen percent of Kindle Fire owners surveyed and 16% of respondents who don’t own a tablet said they plan to purchase the iPad mini.
“Given Apple’s recent success it would be easy to assume that all new Apple products will be wildly popular. Our survey results indicate that theory is no longer the case,” says Yung Trang, president and editor-in-chief of TechBargains.com. “According to our survey respondents, the so called iPad Mini will not be highly coveted because consumers are questioning the necessity of a smaller iPad, especially if they own an iPad or an iPhone.”