According to “Forbes” (, about 50% of iOS users say it’s okay for Apple to share some of their personal data with magazine publishers who offer their publications on the Apple App Store.

There’s been concern that publishers wouldn’t get the consumer data they need for business and advertising as Apple devices users have to opt in for that info to be shared. For example, if you buy a subscription to “The New Yorker” or “Popular Science” in the Apple App Store, you’re greeted with a dialogue box asking if it’s all right if Apple shares some of your personal information with the publisher.

And as reported previously, some publishers seem to be coming around to Apple’s way of working. Hearst Corp. recently said it agreed to sell subscriptions to the iPad editions of a range of its magazines through iTunes.

Starting with their July issues, iPad apps for “Esquire,” “Popular Mechanics” and “O, The Oprah Magazine” will be available through a service from Apple that allows customers to sign up for subscriptions inside the apps and get billed automatically. Subscriptions to all three publications will be sold for US$1.99 a month or $19.99 a year.