Year: 2010

75% of iPhone, iPod touch users download entertainment content

According to the latest update to the ”Entertainment Trends in America” consumer tracking surveys conducted by The NPD Group (http://www.npd.com), market research company, 16% of Americans age 13 or older are using devices other than their home computers to download software applications, music, video, and other entertainment content from the web.

Based on NPD’s entertainment market research, 75% of iPhone and iPod touch users are connecting to the web to download entertainment content and apps, compared to 19 % of game console users and 17% of Blu-ray Disc (BD) set-top product users.

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