Apple has launched a web page ( that’s counting down to the 10 billionth download at the iTunes store. And it’s offering a promo to go along with it.

To entice you to spend your hard-earned moolah, Apple says to buy a song, and if it’s the 10 billionth download, you could win a $10,000 iTunes Gift Card. Actually, you can fill out an online to win without buying anything. Either way, you have to be 13 or older to participate.