Apple will open its newest retail store on New York’s Upper West Side
on Saturday, Nov. 14, at 10 a.m. Set beneath an all-glass arched
roof, the street level of the Apple Store Upper West Side purportedly
offers more Macs, iPods and iPhones than any store in the world.

The lower level features the largest area ever created by Apple for
personal training and technical support, including a 45-foot Genius
Bar. Located on Broadway at 67th Street, the Apple Store Upper West
Side is just minutes from Lincoln Center and Central Park.

“We opened our first store in Manhattan seven years ago, and the
response has been incredible,” says Ron Johnson, Apple’s senior vice
president of Retail. “We hope our new store on the Upper West Side
will become as much a part of the community as our stores in SoHo,
the Meatpacking District and on Fifth Avenue.”

The store has a team of more than 200 employees and offers familiar
services. At the Genius Bar, customers can get free advice and expert
tech support from experts. Customers who buy a Mac at the Apple Store
Upper West Side can join the One to One program for personal set-up
service and personal training for US$99. Visitors can also get free
tips from Specialists who are on-hand to help shoppers choose the
right Mac, iPod or iPhone for themselves.

In time for the holiday season, customers can now reserve their
favorite Apple product online at
and pick it up at their local Apple store between Dec. 15-24. Apple
retail stores will also gift wrap any iPod or portable Mac for just

The Apple Store Upper West Side is the fourth in Manhattan and
Apple’s 15th in the New York metro area, joining the Apple Stores
SoHo, West 14th Street and Fifth Avenue. Nearly 170 million people on
four continents have visited Apple retail stores this year. Apple now
operates 280 stores in ten countries including the US, UK, Italy,
Australia, Canada, Japan, China, Switzerland, Germany and France.

The Apple Store Upper West Side is located at 1981 Broadway, on the
corner of West 67th Street. The first 2,500 visitors to the store
will receive a limited edition, commemorative t-shirt.