Apple’s iTunes Music Store and its high-profile ad campaign are expected to inspire other online music ventures to create similar marketing strategies in hopes of better brand awareness, according to AdAge. “Apple’s marketing and media push is likely to drive awareness for the entire online music category. The No. 1 factor is the brand,” says Phil Leigh, digital media analyst at investment firm Raymond James & Associates. “The average person doesn’t know Rhapsody and Full Audio and the others… The circumstances are almost ideal for the labels here; Apple is a brand that everyone knows.”