DreamFactory, Inc. Introduces DreamTeam for AppExchange at Dreamforce ’05

On-Demand TeamWork Automation Application – Available Via AppExchange,’s New On-Demand Application Sharing Service – Drives
TeamWork-To-Deliverables Process

SAN FRANCISCO, CA – September 13, 2005 (INB) — DreamFactory, Inc. and (NYSE:CRM), the global leader in on- demand customer
relationship management (CRM), announced the availability of DreamTeam for
AppExchange. Built on’s Appforce on-demand platform,
DreamTeam for AppExchange is available immediately for preview in the
AppExchange, and will be generally available at the same time as the
Salesforce Winter ’06 release. DreamTeam adds a rich graphical interface to
Salesforce for managing documents and projects. DreamTeam for AppExchange
is one of 70 launch applications that are available through AppExchange,’s new on-demand application sharing service.

With AppExchange, customers now have access to new
applications that bring the benefits of to their entire
business, letting them manage and share all of their company information
on-demand. Using AppExchange, companies can easily add new apps to their
existing Salesforce deployments, extending their success and making the
full power and creativity of the customer and partner
community available with just a click.

DreamTeam was announced yesterday in San Francisco at DreamForce ’05,’s third annual user and developer conference.

“The blended capabilities of DreamTeam are a natural extension for my
Salesforce implementation,” said Chuck Russell, President of Collective
Intelligence, a leading systems integration partner. “I can now manage my
projects, documents and associated team communication on the Appforce
platform, and have full visibility to all project activity from familiar
Salesforce interfaces and processes.”

“DreamTeam is an excellent example of how AppExchange makes new, innovative
on-demand applications available for almost any business problem available
with just a few clicks,” said Adam Gross, Director of Product Marketing, “By building on AppExchange, Dreamfactory was able to not
only rapidly create a new application, but also make it instantly available
for’s 308,000 subscribers.”

By tightly integrating Team Collaboration with Project and Document
Management, DreamTeam fosters the cross fertilization of ideas within your
organization. It is delivered as an Appforce-built application with highly
engaging graphical user interfaces that expand the use of these established
business practices to a far broader range of users. Through improved
project collaboration, DreamTeam enables “better, faster, cheaper”
deliverables-whether you’re orchestrating a competitive Sales Campaign, a
New Product Release, expansive Marketing Campaign, a Professional Services
Engagement, or any of a array of projects you are involved in to advance
your company’s success.

“Appforce is the platform for rapidly delivering on-demand applications for
the enterprise,” said Eric Rubin, President DreamFactory, Inc. “It provides
leading-edge firms like DreamFactory with a comprehensive application
development framework, worldwide deployment infrastructure, and access to a
large and growing base of very satisfied customers.”

“DreamFactory has optimized their rich client application to work with
Intel Hyper-Threading Technology and to support mobilized software with
Intel Centrino(TM) mobile technology,” said Chris Thomas, chief strategist
for Intel and a speaker at the DreamForce Conference. “This approach blends
the deployment advantages of Internet applications with the graphical
horsepower of desktop processing and provides for a better end-user

AppExchange is the world’s first on-demand application sharing service.
Launched at Dreamforce ’05, AppExchange features dozens of pre-built
applications created by customers and partners. AppExchange
enables all of these on-demand applications to be easily shared, exchanged
and installed with one click into any account. AppExchange
can be found at

Appforce is a complete on-demand platform that includes Appforce Builder,
Appforce DB, Appforce API and the Appforce OS for development & deployment
of multiple on-demand applications. Appforce provides unprecedented ease of
customization and integration for Salesforce deployments, as well as
enabling a whole new generation of on-demand applications that go beyond

About DreamFactory
Located in Los Gatos, California, DreamFactory Software is the leading
provider of customization and integration technology for On Demand software
systems. Our best-of-breed rich client accelerates the rapid construction
of enterprise applications built with native XML documents and driven by
pure web service transactions. We enable the seamless aggregation of
multiple data sources on a single browser page without the installation of
additional server software. This standards-based approach streamlines
design, enhances user experience, reduces network traffic, and dramatically
lowers development costs. DreamFactory runs on both Macintosh and Windows,
all OS versions, as a stand- alone application or browser plug-in, and in
Microsoft Internet Explorer, Netscape, Mozilla, and Firefox.

About is the market and technology leader in on-demand customer
relationship management (CRM). The company’s Salesforce family of on-demand
applications enables customers to manage and share all of their sales,
support, marketing and partner information on demand. Appforce,’s on-demand platform, allows customers to customize and
integrate the Salesforce family to meet their unique business needs, and
build whole new powerful applications quickly and easily. Appforce
applications are available via AppExchange,’s on- demand
application sharing service. Customers can also take advantage of’s world-class training, support, consulting and best
practices offerings.

As of July 31, 2005, manages customer information for
approximately 16,900 customers and approximately 308,000 paying subscribers
including Advanced Micro Devices (AMD), America Online (AOL), Automatic
Data Processing (ADP), Avis/Budget Rent A Car (Cendant Rental Car Group),
Dow Jones Newswires, Nokia, Polycom and SunTrust. Any unreleased services
or features referenced in this or other press releases or public statements
are not currently available and may not be delivered on time or at all.
Customers who purchase services should make their purchase
decisions based upon features that are currently available.
has headquarters in San Francisco, with offices in Europe and Asia, and
trades on the New York Stock Exchange under the ticker symbol “CRM”. For
more information please visit, or call