BusinessWeek’s Stephen Wildstrom thinks that Apple CEO Steve Jobs should rethink his views on a subscription based model for the iTunes Music Store. “He has refused to offer them, saying music fans want to own rather than ‘rent’ their favorite songs. But more than 1 million people now have online music subscriptions. Market leader RealNetworks Inc. boasts 450,000 subscribers paying as much as US$9.95 a month, up from 250,000 in the past year. Clearly, many consumers believe subscriptions are an easy, affordable way to discover new music.”