Encoding.com, a video encoding service provider, has launched Vid.ly Pro, the professional version of its industry-leading Universal Video URL platform. 

Vid.ly Pro provides content publishers a scalable platform for serving video to every user on any browser or mobile device. Publishers upload source videos that Vid.ly converts into a variety of different formats and bitrates appropriate for popular desktop browsers and mobile devices.

Vid.ly gives back a short URL (http://vid.ly/5u4h3e) and embed code for publishing; when visitors click on the URL, Vid.ly delivers the format appropriate for their browser and device. Vid.ly Pro offers: an XML-based application programming interface to build Vid.ly into any desktop/mobile application and video workflow; custom output formats with adjustable bitrates; adaptive bitrate streaming for all iOS devices; and unlimited source video file size.