Apple CEO Steve Jobs made Advertising Age’s 2003 Marketing 50, which identifies and profiles a select group of marketers “whose vision, drive and innovation are major milestones of the year’s brand success stories.” “Jobs this year becomes the first person to be named to Advertising Age’s list of leading brands three times. He’s made the Marketing 100 twice, as well as this year’s section, the even more selective Marketing 50. Not bad for a guy who never had a traditional marketing career. This year, Mr. Jobs wins for turning the charged debate over the illegal downloading of music over the Internet into a marketing opportunity. His dual platform approach includes successful marketing of the iPod music player in tandem with iTunes.”
