Apple Computer is “one of the coolest companies in America,” according to youth marketing experts, notes an article on Wired. Researchers attibrute this primarily to the iPod, iTunes Music Store, and the new PowerMac G5. “Apple comes up consistently in our research,” said DeeDee Gordon in the article, co-president of Look-Look, a youth marketing and research firm in Los Angeles. “Apple is one of the top five brands for young people.”