Apple Retains Heidrick & Struggles for its Search of a New CEO.

CUPERTINO, Calif.–July 22, 1997–Apple Computer, Inc. announced today that
its Board of Directors has retained Heidrick & Struggles, Inc., a global
executive search firm specialized in CEO assignments, to assist it in its
search for a new CEO.

Heidrick & Struggles will work closely with the search committee
established by the Board. Based upon the profile defined by this search
committee, the firm will seek a world-class technology industry executive,
both a strong leader and a hands-on manager, with a successful sales and
marketing background, an established industry knowledge and reputation, and
the ability to create, execute and inspire.

The global search will be led by John T. Thompson, vice chairman of
Heidrick & Struggles, which has successfully recruited executives such as
Lou Gerstner at IBM, George Fisher at Eastman Kodak, Ray Lane at Oracle,
and Mort Topfer at Dell.

Though the Board and the firm cannot commit to a specific timeframe, such a
search is typically expected to take approximately ninety days.

Apple Computer, Inc., a recognized innovator in the information industry
and leader in multimedia technologies, creates powerful solutions based on
easy-to-use personal computers, servers, peripherals, software, handheld
computers and Internet content. Headquartered in Cupertino, California,
Apple develops, manufactures, licenses and markets solutions, products,
technologies and services for business, education, consumer, entertainment,
scientific and engineering and government customers in more than 140

Press Contact: Katie Cotton Apple Computer, Inc. (408) 974-7269 email:


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