[MD1] Fireworks by Macromedia
TweetFollow Us on Twitter

[MD1] Fireworks by Macromedia

For Immediate Release

MACROMEDIA INTRODUCES FIREWORKS
Next-Generation Tool Provides the First Unified Environment for Creating
and Producing Web Graphics

San Francisco, Calif -- March 10, 1998 -- Macromedia (NASDAQ: MACR) today
introduced Fireworks, the first production tool to provide a unified
environment for creating, optimizing and producing high-quality graphics
for the Web. Engineered from the ground up to address the needs of
professional Web designers, the new tool incorporates such advanced
features as a visual export preview, complete control over compression and
color palettes, automatic generation of button states and JavaScript
rollovers, as well as text and effects which are editable all the time.
Fireworks allows designers to create the most compact graphics and GIF
animations in the fewest steps.

"Fireworks inaugurates a new category of Web graphics production tools,"
said Norm Meyrowitz, executive vice president and chief technical officer
at Macromedia. "Just as Dreamweaver was the first visual Web authoring
tool for professionals concerned about preserving the quality of their code
and Flash pioneered delivery of compact vector-based Web animations,
Fireworks is the first graphics tool which specifically addresses the issue
of creating images for the Internet."

New Medium, New Tools

The current workflow for creating Web graphics is complex and
time-consuming. To create a simple animated GIF banner, a designer uses
several tools, laying out text in a vector illustration tool, compositing
the text with images in a bitmap application, and then optimizing the size
of the graphic in yet a third program. Adding image maps and animation
requires additional utilities. Finally, the designer previews the image in
a Web browser. Developers often undertake multiple iterations of this
process, attempting to balance image size and quality.

Moreover, if the client requests a change, today's artist must start the
process over since graphics are not readily editable in existing imaging
tools. Fireworks solves both the workflow issue and the problem of
editability by allowing designers to complete the entire process of
creating and producing Web graphics in a single, unified
environment-keeping everything editable, all the time.

Focused Product for Web Graphics Production

Throughout the Fireworks development cycle, Macromedia's engineering team
worked closely with an advisory board of professional Web designers to
create a tool that addresses the real-world needs of Web graphics
production. Fireworks provides Internet-focused innovations such as a
visual export preview window, where designers can consult side-by-side
views of a graphic while experimenting with different compression schemes
and color palettes. To help designers balance image quality and bandwidth
requirements, Fireworks displays file size and download time data, updating
these dynamically as the user optimizes the graphic. Designers can also
optimize and preview GIF animations in Fireworks, controlling properties
such as frame rate and tempo. Compression settings can be saved as presets
for use in subsequent export operations or in batch processes.

"Fireworks is the fastest way to produce virtually any type of image or GIF
animation for Web pages, from simple ad banners to more complicated
animated image maps," said Manabu Inada, art director for MTV.com. "The
program is easy to use, and is loaded with special effects -there is a lot
of functionality just one click away."

Other Web-focused Fireworks features include the ability to "slice" an
image for faster downloading, then export the component graphics plus the
HTML table to re-assemble them in the viewer's browser. Fireworks provides
a built-in "Image Map layer" to facilitate assignment of URL links, as well
as a button generation feature which automatically produces up, down,
rollover, and hit states for button graphics, along with the JavaScript
code to control the button behavior. Color picking in Fireworks is tuned
for Web designers, defaulting to the Web-safe palette.

Everything Editable, All the Time

In addition to its production strengths, Fireworks offers a rich
environment for creating Web graphics. One key Fireworks innovation is the
concept of "Live Effects." These include Web-staple drop shadows, bevels,
embosses, and glows. Unlike effects in traditional applications, Live
Effects are properties of the object to which they are assigned -if that
object changes, the effect updates automatically. This highlights the
revolutionary nature of Fireworks' graphics creation environment: in
Fireworks, every object is editable, all the time. Editability extends even
to properties such as image maps, which retain their associated URLs when
reshaped or moved.

Fireworks further features a text window which provides capabilities
expected of high-end illustration applications, including precise control
over kerning, scaling, and leading as well as the ability to attach text
and even paragraphs to paths. Text, like any Fireworks object, is always
editable. Fireworks provides the shape creation and path editing tools
found in vector illustration applications such as Macromedia FreeHand,
along with the ability to edit and composite bitmaps as in imaging
applications. For example, artists can retouch images at a pixel level,
clone them, and apply filters such as a Gaussian blur or an unsharp mask.
They can brush with effects such as charcoal, pencil, and air brush, then
precisely reshape those brush strokes using Bzier controls.

Familiar and Integrated

Users of current graphics applications will quickly be proficient with
Fireworks, since its user interface adheres to the industry standards.
Fireworks is designed to work as a companion application to Macromedia
Dreamweaver-Dreamweaver users will be able to launch Fireworks as an image
editor from within the application. Fireworks is also tightly integrated
with Macromedia FreeHand 8 and Adobe Photoshop.

The Macromedia Family

Fireworks is the latest Macromedia application created from the ground up
for Web developers. The first, Macromedia Flash, has changed the look of
the Web by enabling crisp, anti-aliased layouts and compact vector
animations. The second, Macromedia Dreamweaver, is the first visual page
design tool geared to professional Web developers. Dreamweaver provides the
efficiency of a graphical environment while preserving the quality and
editability of the underlying HTML code. And now, Fireworks presents the
first unified environment for creating and producing GIF images and
animations for the Web. Until now, designers have had to switch between a
host of applications to create simple GIF graphics. Fireworks radically
simplifies this workflow, allowing users to create the smallest possible
images in the fewest steps, in a single tool.

Pricing and Availability
A pre-release beta version of Fireworks is currently available for download
at no charge at (http://www.getfireworks.com). Fireworks for Windows 95,
Windows NT and Macintosh PowerPC will be available Summer 1998 for an
estimated street price of US $299. It will be available for purchase online
through Macromedia at www.macromall.com, directly from Macromedia at (800)
457-1774, and through traditional software distribution channels.
Interested parties outside North America should contact their local
Macromedia distributor for pricing and availability. For the name of a
Macromedia authorized reseller in your area, call (800) 326-2128 or visit
www.macromedia.com.

About Macromedia
Headquartered in San Francisco, Macromedia (NASDAQ: MACR) is a leading
provider of software products, each designed to help make creativity and
interactivity more possible in the new technology ecosystem. Macromedia's
award-winning products for Windows, Macintosh and the Internet are
available to business, education, and government customers worldwide.
Additional information on Macromedia is available on the Internet at
www.macromedia.com.

For more information, contact:

Macromedia
Schwartz Communications
Andrea Coffey Dita Pecen
acoffey@macromedia.com ditap@schwartz-pr.com
(415) 252-2260 (415) 512-0770

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

MarsEdit 3.6.8 - Quick and convenient bl...
MarsEdit is a blog editor for OS X that makes editing your blog like writing email, with spell-checking, drafts, multiple windows, and even AppleScript support. It works with with most blog services... Read more
BBEdit 11.0.3 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
Microsoft Office Preview 15.8 - Popular...
Welcome to the new and modern Microsoft Office for Mac. You will receive regular updates automatically until the official release in the second half of 2015. With the redesigned Ribbon and your... Read more
Yosemite Cache Cleaner 9.0.5 - Clear cac...
Yosemite Cache Cleaner is an award-winning general purpose tool for OS X. YCC makes system maintenance simple with an easy point-and-click interface to many OS X functions. Novice and expert users... Read more
ExpanDrive 4.3.2 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
RapidWeaver 6.0.8 - Create template-base...
RapidWeaver is a next-generation Web design application to help you easily create professional-looking Web sites in minutes. No knowledge of complex code is required, RapidWeaver will take care of... Read more
Artlantis Studio 5.1.2.7 - 3D rendering...
Artlantis Studio is a unique and ideal tool for performing very high resolution rendering easily and in real time. The new FastRadiosity engine now lets you compute images in radiosity-even in... Read more
MacUpdate Desktop 6.0.5 - Search and ins...
MacUpdate Desktop 6 brings seamless 1-click installs and version updates to your Mac. With a free MacUpdate account and MacUpdate Desktop 6, Mac users can now install almost any Mac app on macupdate.... Read more
BitTorrent Sync 2.0.82 - Sync files secu...
BitTorrent Sync allows you to sync unlimited files between your own devices, or share a folder with friends and family to automatically sync anything. File transfers are encrypted. Your information... Read more
Google Drive 1.20 - File backup and shar...
Google Drive is a place where you can create, share, collaborate, and keep all of your stuff. Whether you're working with a friend on a joint research project, planning a wedding with your fiancé, or... Read more

Bored? MyLeisure FreeTime Maximizer Will...
Bored? MyLeisure FreeTime Maximizer Will Take Care of That! Posted by Jessica Fisher on March 5th, 2015 [ permalink ] iPhone App - Designed for the iPhone, compatible with the iPad | Read more »
New Publisher Allstar Games Heads West w...
Allstar Games has announced its first mobile title designed for western audiences, Allstar Heroes. The game will be a massive online battle arena (MOBA) that offers dozens of heroes for you to collect and pit against your opponents. As each hero has... | Read more »
RAD Boarding Review
RAD Boarding Review By Jennifer Allen on March 5th, 2015 Our Rating: :: NEARLY RADUniversal App - Designed for iPhone and iPad RAD Boarding isn’t quite one of the greats, but it has potential.   | Read more »
Presenting the International Mobile Gami...
11th Annual International Mobile Gaming Awards ceremony, hosted by actress Allison Haislip, gathered mobile game developers and publishers from around the world. They chose 13 winners out of the 93 nominations. British studio USTWO won the the Grand... | Read more »
AG Drive Review
AG Drive Review By Tre Lawrence on March 5th, 2015 Our Rating: :: FUTURISTIC STREET RACING.Universal App - Designed for iPhone and iPad Futuristic racing… interstellar style.   | Read more »
GDC 2015 – Nightmare Guardians is an Int...
GDC 2015 – Nightmare Guardians is an Interesting Hybrid of MOBA and Lane Defense Posted by Rob Rich on March 5th, 2015 [ permalink ] I have to say that lane defense (i.e. | Read more »
Overkill 3 Review
Overkill 3 Review By Tre Lawrence on March 5th, 2015 Our Rating: :: WHO'S NEXT?Universal App - Designed for iPhone and iPad Cover system gameplay in the third-person.   Developer: Craneballs Price: Free Version Reviewed: 1.1.6... | Read more »
Warner Bros. Interactive Entertainment A...
Warner Bros. has some exciting games coming down the pipe! | Read more »
GDC 2015 – Star Trek Timelines will Prob...
GDC 2015 – Star Trek Timelines will Probably Make Your Inner Trekkie Squeal With Glee Posted by Rob Rich on March 4th, 2015 [ permalink ] Any popular fictional universe has its fair share of fan fiction – where belo | Read more »
Protect Yourself from an Onslaught of Ca...
Surprise Attack Games has announced a Cat-astrophic new physics puzzler called Fort Meow! In the game, a young girl named Nia finds her grandfather’s journal which triggers an all mighty feline attack! Why do the cats want the journal? Who knows,... | Read more »

Price Scanner via MacPrices.net

Apple restocks refurbished 15-inch Retina Mac...
The Apple Store has restocked Apple Certified Refurbished 2014 15″ Retina MacBook Pros, available for up to $400 off the cost of new models. An Apple one-year warranty is included with each model,... Read more
Roundup of MacBook Air sale prices, models up...
B&H Photo has MacBook Airs on sale for up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 11″ 128GB MacBook Air: $799 100 off MSRP - 11″ 256GB MacBook Air: $999 $100... Read more
New Firstrade Mobile App Enables On-The-Go Tr...
Firstrade Securities Inc. has announced its new mobile app, which gives investors immediate access to the company’s trading platform on all mobile devices. The app was developed in-house and was... Read more
Sonnet Introduces USB 3.0 + eSATA Thunderbolt...
Sonnet has announced the launch of its new USB 3.0 + eSATA Thunderbolt Adapter for easy connectivity to USB 3.0 devices and eSATA storage, and USB 3.0 + Gigabit Ethernet Thunderbolt Adapter for easy... Read more
Apple restocks refurbished 27-inch 5K iMacs f...
The Apple Store has restocked Apple Certified Refurbished 27″ 3.5GHz 5K iMacs for $2119 including free shipping. Their price is $380 off the cost of new models, and it’s the lowest price available... Read more
Free Clean Reader Mobile App Hides Swear Word...
The new Clean Reader app, now available in the Apple App Store and Google Play, delivers the opportunity of reading any book without being exposed to profanity. By selecting how clean they want their... Read more
Kinsa Launches “Groups” App to Monitor Illnes...
Kinsa, makers of the first FDA approved app-enabled smartphone thermometer thst won the 2013 Cleveland Clinic Medical Innovation Grand Prize and recently appeared in Apple’s “Parenthood” TV... Read more
iPad: A More Positive Outlook – The ‘Book Mys...
It’s good to hear someone saying positive things about the iPad. I’ve been trying to bend my mind around how Apple’s tablet could have gone from zero to bestselling personal computing device on the... Read more
Mac Pros on sale for up to $279 off MSRP
Amazon has Mac Pros in stock and on sale for up to $279 off MSRP. Shipping is free: - 4-Core Mac Pro: $2725.87, $273 off MSRP (9%) - 6-Core Mac Pro: $3719.99, $279 off MSRP (7%) Read more
Sale! 13-inch Retina MacBook Pros for up to $...
B&H Photo has 13″ Retina MacBook Pros on sale for up to $205 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.6GHz/128GB Retina MacBook Pro: $1219.99 save $80 - 13″ 2.... Read more

Jobs Board

*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
Position Opening at *Apple* - Apple (United...
…Summary** As a Specialist, you help create the energy and excitement around Apple products, providing the right solutions and getting products into customers' hands. You Read more
Position Opening at *Apple* - Apple (United...
**Job Summary** The Apple Store is a retail environment like no other - uniquely focused on delivering amazing customer experiences. As an Expert, you introduce people Read more
*Apple* Solutions Consultant - Retail Sales...
**Job Summary** As an Apple Solutions Consultant (ASC) you are the link between our customers and our products. Your role is to drive the Apple business in a retail Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.