iPod touch owners download an average of 12 apps per month
TweetFollow Us on Twitter

iPod touch owners download an average of 12 apps per month

AdMob, a mobile advertising network, has announced the results of a survey of consumer usage and attitudes across the iPhone, Android and webOS application platforms in its January 2010 "AdMob Mobile Metrics Report."

The survey found that consumers on the iPhone and Android platforms continue to be actively engaged with applications. Consumers who use these devices showed remarkably similar activity levels -- downloading approximately the same total number of applications and spending approximately the same amount of time using them. However, iPhone users continue to download more paid applications, with 50% of users purchasing at least one paid application a month compared to 21% of Android users.

The survey also included consumers on webOS devices and found that while they were active, they downloaded fewer paid and free applications. The mobile Internet device category has grown rapidly; in July 2009 approximately 12% of requests in AdMob’s network came from these non-phone devices compared to approximately 17% in January 2010. The survey asked consumers if they currently own a mobile Internet device or intend to purchase one in the next six months. iPhone users showed the highest level of interest in purchasing an iPad, at 16 %, compared to 11% of webOS users and only 6% of Android users. Approximately the same percentage of Android users were interested in purchasing the Amazon Kindle as were interested in purchasing the iPad.

Highlights from the survey and the January 2010 AdMob Mobile Metrics Report include:

° 91% of iPhone users and 88% of iPod touch users would recommend their device, compared to 84 percent of Android users and 69% of webOS users.

° iPod touch owners download an average of 12 applications a month, 37% more than iPhone and Android users who download approximately nine new apps. webOS users downloaded an average of six applications per month.

° iPod touch users spent an average of 100 minutes per day using applications. webOS users spent an average of 87 minutes per day, followed by Android users at 80 minutes and iPhone users at 79 minutes per day.

° 73%of Android users are male, compared to only 56% of iPhone OS users. The average iPhone user is 14 years older than the average iPod touch user of which 78% are below the age of 24.

° The iPhone represented 47%of US smartphone usage in AdMob’s network in January 2010, followed by Android, RIM and webOS devices at 39, seven, and three percent, respectively.

AdMob first ran this survey in August 2009 and again six months later, in February 2010. The survey was conducted with 960 respondents over a two week period, spanning consumers on Android, iPhone, iPod touch and webOS devices on the more than 15,000 mobile Web sites and applications in AdMob’s network in February 2010. The survey didn't include the RIM platform as AdMob does not currently serve ads into Blackberry applications. See additional detail on the methodology of the report at http://metrics.admob.com/2009/10/placing-admob-metrics-in-context/.

AdMob stores and analyzes handset and operator data from every ad request in its network of more than 15,000 mobile Web sites and applications to optimize ad serving. Each month, the AdMob Mobile Metrics Report aggregates this data to provide insights into major trends in the mobile ecosystem.

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Together 3.7 - Store and organize all of...
Together helps you organize your Mac, giving you the ability to store, edit and preview your files in a single clean, uncluttered interface. Features Smart storage. With simple drag-and-drop... Read more
EtreCheck 3.1.4 - For troubleshooting yo...
EtreCheck is an app that displays the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support Communities to... Read more
Postbox 5.0.9 - Powerful and flexible em...
Postbox is a new email application that helps you organize your work life and get stuff done. It has all the elegance and simplicity of Apple Mail, but with more power and flexibility to manage even... Read more
DiskCatalogMaker 6.5.16 - Catalog your d...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast. Finder-like intuitive look and feel. Super-fast search algorithm. Can compress catalog data... Read more
TrailRunner 3.8.827 - Route planning for...
TrailRunner is the perfect companion for runners, bikers, hikers, and all people wandering under the sky. Plan routes on a geographical map. Import GPS or workout recordings and journalize your... Read more
VueScan 9.5.61 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
Postbox 5.0.9 - Powerful and flexible em...
Postbox is a new email application that helps you organize your work life and get stuff done. It has all the elegance and simplicity of Apple Mail, but with more power and flexibility to manage even... Read more
VueScan 9.5.61 - Scanner software with a...
VueScan is a scanning program that works with most high-quality flatbed and film scanners to produce scans that have excellent color fidelity and color balance. VueScan is easy to use, and has... Read more
DiskCatalogMaker 6.5.16 - Catalog your d...
DiskCatalogMaker is a simple disk management tool which catalogs disks. Simple, light-weight, and fast. Finder-like intuitive look and feel. Super-fast search algorithm. Can compress catalog data... Read more
TrailRunner 3.8.827 - Route planning for...
TrailRunner is the perfect companion for runners, bikers, hikers, and all people wandering under the sky. Plan routes on a geographical map. Import GPS or workout recordings and journalize your... Read more

Latest Forum Discussions

See All

Amateur Surgeon 4 Guide: Become the worl...
It's time to wield your trusty pizza cutter again, as Amateur Surgeon has returned with a whole fresh set of challenges (and some old, familiar ones, too). Starting anew isn't easy, especially when all you have at your disposal is a lighter, the... | Read more »
Le Parker: Sous Chef Extraordinaire (Ga...
Le Parker: Sous Chef Extraordinaire 1.0 Device: iOS Universal Category: Games Price: $2.99, Version: 1.0 (iTunes) Description: | Read more »
Telltale Games really is working on a Gu...
Telltale Games' next episodic adventure is indeed Guardians of the Galaxy. A document tied to the voice actors strike suggested that the project was in the work, but now we have direct confirmation following an announcement at the Game Awards that... | Read more »
Amateur Surgeon returns to iOS and Andro...
Amateur Surgeon and its two sequels disappeared from the App Store some time and it was sad days for all. But now, just in time for the holidays, the Adult Swim favorite makes its joyous return in the shape of Amateur Surgeon 4, a remake with... | Read more »
The best board games on mobile
Sometimes you need to ditch all of the high speed, high action games in favor of something a little more traditional. If you don't feel like parting ways from your mobile device, though, there are still plenty of ways to get that old-school fix.... | Read more »
The best Facebook Messenger Instant Game...
Facebook's new Instant Games is now here, meaning you can play games with your friends directly via Facebook. It's a fun new way to connect with friends, of course, but it's also proving to be a solid gaming experience in its own right, with a... | Read more »
You can now play game's on Facebook...
Facebook launched its new Instant Games platform in an exciting new attempt to engage its user base. As a result, you can now play a number of different games directly through Facebook Messenger. All of these games run with HTML5, meaning you play... | Read more »
Apollo Justice Ace Attorney (Games)
Apollo Justice Ace Attorney 1.00.00 Device: iOS Universal Category: Games Price: $.99, Version: 1.00.00 (iTunes) Description: Court Is Back In Session Star as rookie defense attorney, Apollo Justice, as he visits crime scenes,... | Read more »
KORG iWAVESTATION (Music)
KORG iWAVESTATION 1.0 Device: iOS Universal Category: Music Price: $19.99, Version: 1.0 (iTunes) Description: A revolutionary new world of sound.The Wave Sequence Synthesizer for iPad - KORG iWAVESTATION | Read more »
Don't Grind Guide: Tips for becomin...
Don’t Grind is a surprising, derpy little one touch game with fun hand-drawn graphics. The goal is simple -- get the high score without being chopped to bits. That can be tough when you’re not used to the game, and that’s compounded by the fact... | Read more »

Price Scanner via MacPrices.net

Monday roundup of Holiday Mac sales: Up to $3...
Take up to $300 off MSRP on the price of a new Apple Mac at B&H Photo today as part of their Holiday sale. Shipping is free, and B&H charges NY sales tax only. Touch Bar MacBook Pros are in... Read more
12-inch WiFi Apple iPad Pros on sale for up t...
B&H Photo has 12″ WiFi Apple iPad Pros on sale for up to $50 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 12″ Space Gray 32GB WiFi iPad Pro: $749 $50 off MSRP... Read more
9-inch Apple WiFi iPad Pros on sale for $20-$...
B&H Photo has 9.7″ Apple WiFi iPad Pros on sale for $20-$50 off MSRP, each including free shipping. B&H charges sales tax in NY only: - 9″ Space Gray 256GB WiFi iPad Pro: $779.95 $20 off MSRP... Read more
Holiday sale: Apple MacBook Airs available fo...
B&H Photo has 13″ MacBook Airs on sale for $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 1.6GHz/128GB MacBook Air (MMGF2LL/A): $899 $100 off MSRP - 13″ 1.6GHz/... Read more
13-inch Silver Touch Bar MacBook Pro in stock...
Amazon has the new 2016 13″ 2.9GHz/256GB Silver Touch Bar MacBook Pro (MLVP2LL/A) in stock today and on sale for $1749 including free shipping. That’s $50 off MSRP, and it’s the lowest price... Read more
Parallels Toolbox 1.3 for Mac Offers 25 Singl...
Parallels has launched Parallels Toolbox 1.3 for Mac, an upgrade that adds five new utilities to the stand-alone application which was released in August and is available exclusively online at http... Read more
OWC Mercury Elite Pro Dual mini Ultra-Portabl...
OWC has introduced the new OWC Mercury Elite Pro Dual mini, a powerful yet ultra-portable dual-drive RAID solution. The new Mercury Elite Pro Dual mini packs phenomenal performance into a small... Read more
Clearance 13-inch Retina MacBook Pros availab...
B&H Photo has clearance 2015 13″ Retina Apple MacBook Pros available for up to $200 off original MSRP. Shipping is free, and B&H charges NY tax only: - 13″ 2.7GHz/128GB Retina MacBook Pro: $... Read more
Roundup of 2016 13-inch 2.0GHz MacBook Pro sa...
B&H has the non-Touch Bar 13″ MacBook Pros in stock today for $50-$100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray (MLL42LL/A): $1449 $... Read more
New 13-inch 2.0GHz Space Gray MacBook Pro in...
Adorama has the new 13″ 2.0GHz Space Gray MacBook Pro (non-Touch Bar, MLL42LL/A) in stock for $1499 including a free 3-year AppleCare Protection Plan. Shipping is free, and Adorama charges sales tax... Read more

Jobs Board

*Apple* Retail - Multiple Positions- Kansas...
Job Description:SalesSpecialist - Retail Customer Service and SalesTransform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
*Apple* Retail - Multiple Positions- Chicago...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Hardware Design Validation Engineer - *Apple...
The Apple Watch team is looking for a Hardware Design Validation Engineer. This person will be part of the Apple Watch hardware team with responsibilities for Read more
SW Engineer *Apple* TV Frameworks - Apple I...
The Apple TV team is looking for a software...create features that reflect the look and feel of Apple TV. Description: Were looking for someone who is Read more
*Apple* Retail - Multiple Positions- Greenwi...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.