Greg's bite: My dearest apologies to Mattel
TweetFollow Us on Twitter

Greg's bite: My dearest apologies to Mattel

By Greg Mills

In recent articles I attributed the embarrassingly flubbed Ken smartphone Microsoft  launched as being a product of Mattel, when actually  Sharp produced it. I was frankly deceived by the toy like quality of the Kin/Ken, thus never attributing the toy phone to a serious manufacturer like Sharp.  

Actually, I am joking at the expense of Mr. Ballmer and the copycat software firm responsible for the Ken's release. Those folks, instead of being fired, were put to work building the (too late to be relevant) Windows 7 Mobile OS. I can't wait to see what wonders they can perform.

Microsoft has lost half its market cap since Mr. Ballmer took over the company from the other Steve. To their credit, Mattel never sued me for defamation or some other legal theory for embarrassing them with my insinuation they had anything to do with the Ken Phone.  (I never seem to spell "Kin" the same way Microsoft did). The dilution of the "Barbie" brand might also have been grounds for Mattel to have sued me, so I hereby apologize to Mattel.   

Going on to interesting tech issues, I read an article this morning where Sharp is working on a cool 3D touch screen smart phone display they hope to launch soon. That 3D screen may be a limited run item and thus only sold in Japan. This is somewhat typical that test runs; often, the latest thing is launched first in Japan. The Japanese are early adopters, and the latest tech gadgets always get snapped up by the locals.

There are so many ways to present a 3D display I hardly know where to begin. The theory is that we see with two eyes and thus see things in 3D. The two dimensions we see on current computer displays has only vertical and horizontal dimensions. When you add the third dimension things pop out from the screen and seem to be projected in front of the screen.  Sometimes the display forms the background and the 3D portion of the displayed image is projected to appear between us and the background. There is an overhead in additional information required to do this. The 3D image must be recorded and stored in such a way that the part that pops out is displayed at the right time and works with the background to make a believable image.

Some 3D images offer just sort of a fuzzy, out of focus softness. Other 3D systems are much crisper and really pop out.  Dual layer screens that sort of divide the display into two images that are polarized by a layer of plastic, so each eye sees at a slightly different angle that the brain converts to 3D is one approach.

Remember the little plastic toy images that came in Cracker Jacks? When you tip them back and forth they change the image as the plastic has prisms on it that divide the view into two different angles where you view one thing -- or two completely different images that alternate when the item is tipped. This requires the two images be stripped where every other narrow strip would be one image and the other strips are the other image. This is the cheapest way to do the 3D trick, but it has limitations.

Glasses that have colored filters that are different over each eye are able to trick us into seeing a 3D image, but you have to wear the silly glasses to see the effect. saw a demonstration of Panasonic's 3D HDTY system at a Home Show a year ago that used a variation of the 3D movie type glasses but was much more high tech. The expensive and relatively heavy glasses or goggles which could fit over regular glasses used Bluetooth to actually sync the lenses. The goggles alternately shut the lenses on and off in such a way as to sync with alternating images in the display. That mechanism offered slightly different angles of view, which resulted in a strong and vivid 3D effect. It did seem to be distinctly layered, however. The images flashed back and forth so fast you never noticed the alternation.

Numerous patents are both pending and issued for various ways to do the 3D trick. It is even possible to create a set of glasses that give a 3D effect for the person who wears them.  Connecting the glasses to a computer with Bluetooth is easy.  

Projecting a color 3D hologram may be the "Holy Grail" of 3D displays. A common problem with 3D displays is that the effect may only be visible at a narrow angle in relations to the screen.  Popular movies such as the "Star War " series have shown holographic projections in a science fiction presentation of what the future might hold.  

The issues are finding the combination of some sort of 3D effect that works with low power, full color, convincing 3D effects, low data stream requirements, without glasses, that are cheap and easy to manufacture. These are the elusive goals of Apple and the others researching 3D displays face. These companies use billions of dollars worth of displays for smart phones, iPads, iPods, laptops, desktop displays and TV screens, that display images to us many hours per day.  

Satisfaction with electronics is based upon getting the highest quality display and sound at the lowest price. That is why HDTV has taken over so quickly.  As prices for HDTV have fallen, regular TV is on the way out. Good quality 3D computer and TV displays will certainly replace current 2D screens when the technology matures.

Improvements such as the Apple Retina Display on the new iPhone 4 are simply a lot more pixels packed into a smaller space than before. The smaller and brighter the pixel the better quality the displayed image. I had a conversation with my iPad-enamored 11-year-old about pixel density the other day. I explained that when you run an iPhone version of an app on iPad the picture is not as sharp as when the app is an optimized iPad app, which has much sharper details. She got it right away.

Look for more pixels, brighter displays and someday soon, some sort of 3D effect coming from your displays.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 

Community Search:
MacTech Search:

Software Updates via MacUpdate

Dash 4.0.0 - Instant search and offline...
Dash is an API documentation browser and code snippet manager. Dash helps you store snippets of code, as well as instantly search and browse documentation for almost any API you might use (for a full... Read more
Bookends 12.7.9 - Reference management a...
Bookends is a full-featured bibliography/reference and information-management system for students and professionals. Bookends uses the cloud to sync reference libraries on all the Macs you use.... Read more
TrailRunner 3.8.834 - Route planning for...
TrailRunner is the perfect companion for runners, bikers, hikers, and all people wandering under the sky. Plan routes on a geographical map. Import GPS or workout recordings and journalize your... Read more
iFFmpeg 6.2.5 - Convert multimedia files...
iFFmpeg is a comprehensive media tool to convert movie, audio and media files between formats. The FFmpeg command line instructions can be very hard to master/understand, so iFFmpeg does all the hard... Read more
DaisyDisk 4.4 - $9.99
DaisyDisk allows you to visualize your disk usage and free up disk space by quickly finding and deleting big unused files. The program scans your disk and displays its content as a sector diagram... Read more
iFFmpeg 6.2.5 - Convert multimedia files...
iFFmpeg is a comprehensive media tool to convert movie, audio and media files between formats. The FFmpeg command line instructions can be very hard to master/understand, so iFFmpeg does all the hard... Read more
DaisyDisk 4.4 - $9.99
DaisyDisk allows you to visualize your disk usage and free up disk space by quickly finding and deleting big unused files. The program scans your disk and displays its content as a sector diagram... Read more
BetterTouchTool 2.07 - Customize Multi-T...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
BetterTouchTool 2.071 - Customize Multi-...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more
BetterTouchTool 2.07 - Customize Multi-T...
BetterTouchTool adds many new, fully customizable gestures to the Magic Mouse, Multi-Touch MacBook trackpad, and Magic Trackpad. These gestures are customizable: Magic Mouse: Pinch in / out (zoom... Read more

RPG Djinn Caster (Games)
RPG Djinn Caster 1.0.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0.0 (iTunes) Description: SPECIAL PRICE 38% OFF(USD 7.99 -> USD 4.99)!!!A Fantasy Action RPG of far foreign lands! Summon the Djinns and rise to... | Read more »
Alto's Odyssey gets its first trail...
There's finally video evidence of Alto's Odyssey, the follow up to the 2015 App Store hit, Alto's Adventure. It looks just as soothing and atmospheric as Alto's last outing, but this time players will be journeying to the desert. Whereas Alto's... | Read more »
Last week on Pocket Gamer
What’s going on in the wider world of portable gaming? Each week we ask that question of our sister website Pocket Gamer. The PG team covers iOS gaming, just like 148Apps, but it also strays into the world of Android games and handheld consoles... | Read more »
Pokémon GO Generation 2 evolution guide
At long last, Niantic Labs finally unleashed the Generation 2 Pokémon into the wild. Pokémon GO trainers are scrambling to grab up this new set of 80 Pokémon. There are some special new tricks required to catch all of these new beasties, though.... | Read more »
The best new games we played this week
It feels as though the New Year got off to a creaking start as far as mobile games go, but that's changed over the past few weeks. The last few days alone have seen the debut of a number of wonderful games, so we thought we'd take the time to... | Read more »
Recruit more scallywags and discover new...
Get ready to show off your sea legs all over again in Oceans & Empires’ new grand update, which aims to make the act of rising to the role of seven seas ruler even more fresh and appealing, thanks to a richness of new content on both iOS and... | Read more »
Mage the Ascension: Refuge (Games)
Mage the Ascension: Refuge 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The groundbreaking roleplaying game Mage: The Ascension manifests in our turbulent present with Refuge, an... | Read more »
Vampire: Prelude (Games)
Vampire: Prelude 1.0 Device: iOS Universal Category: Games Price: $4.99, Version: 1.0 (iTunes) Description: The classic roleplaying game Vampire: The Masquerade returns to digital games with a Prelude of things to come. Experience a... | Read more »
Digby Forever Guide: How to dig to the d...
Digby Forever is a sparkling homage to arcade classics, and while you may be tiring of the number of arcade games being thrown at you, this endless digger finds many ways to stand out from the rest of the pack. The game manages to be challenging... | Read more »
The best sales on the App Store this wee...
It's been quite the week in mobile games, but if the latest releases(there were some pretty darn good ones, in case you missed out) aren't really doing the trick, perhaps some of these discounted games will. Many of these premium games had their... | Read more »

Price Scanner via MacPrices.net

13-inch 2.0GHz Space Gray MacBook Pro on sale...
Adorama has the non-Touch Bar 13″ 2.0GHz Space Gray MacBook Pro in stock today for $100 off MSRP. Shipping is free, and Adorama charges NY & NJ sales tax only: - 13″ 2.0GHz MacBook Pro Space Gray... Read more
13-inch Touch Bar MacBook Pros on sale for $1...
B&H Photo has select 2016 Apple 13″ Touch Bar MacBook Pros in stock today and up to $100 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 13″ 2.9GHz/512GB Touch Bar MacBook... Read more
KSI-1802R SX Disinfect-able Keyboard With Wav...
KSI has unveiled a new, innovative medical keyboard, the KSI-1802R SX, at HIMSS 2017, running February 19-22 in Orlando, Florida. KSI-1802R SX is the only keyboard that combines dual factor... Read more
15-inch Touch Bar MacBook Pros on sale for up...
Amazon has 15″ Touch Bar MacBook Pros in stock today and on sale for up to $150 off MSRP including free shipping: - 15″ 2.7GHz Touch Bar MacBook Pro Space Gray: $2720.38 $79 off MSRP - 15″ 2.7GHz... Read more
Apple’s Education discount saves up to $300 o...
Purchase a new Mac or iPad using Apple’s Education Store and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free: -... Read more
13-inch 1.6GHz/256GB MacBook Air on sale for...
Newegg has the 13″ 1.6GHz/256GB MacBook Air (MMGG2LL/A) on sale for $1029.99 including free shipping. Their price is $170 off MSRP, and it’s the lowest price available for this model. Choose Newegg... Read more
Save up to $600 with Apple refurbished Mac Pr...
Apple has Certified Refurbished Mac Pros available for up to $600 off the cost of new models. An Apple one-year warranty is included with each Mac Pro, and shipping is free. The following... Read more
12-inch 1.1GHz Retina MacBooks on sale for $1...
B&H has 12″ 1.1GHz Retina MacBooks on sale for $150 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 12″ 1.1GHz Space Gray Retina MacBook: $1149 $150 off MSRP - 12″ 1.1GHz... Read more
InTouch Health Expands iOS And Windows Produc...
Specialty telehealth enterprise provider InTouch Health has announced an expanded range of FDA Class I listed medical devices and software solutions for ambulatory, non-acute and non-emergent... Read more
iMobie Airs World’s 1st iCloud Manager with M...
iMobie Inc., an Apple-related software company, announced their newly-updated iPhone manager AnyTrans with exclusive feature to sync and manage contents across multiple iCloud accounts. With it,... Read more

Jobs Board

*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
*Apple* Technician - nfrastructure (United S...
Let’s Work Together Apple Technician This position is based in Portland, ME Life at nfrastructure At nfrastructure, we understand that our success results from our Read more
*Apple* Retail - Multiple Positions - Apple,...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
Manager *Apple* Systems Administration - Pu...
Req ID 3315BR Position Title Manager, Apple Systems Administration Job Description The Manager of Apple Systems Administration oversees the administration and Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.