Greg's bite: My dearest apologies to Mattel
TweetFollow Us on Twitter

Greg's bite: My dearest apologies to Mattel

By Greg Mills

In recent articles I attributed the embarrassingly flubbed Ken smartphone Microsoft  launched as being a product of Mattel, when actually  Sharp produced it. I was frankly deceived by the toy like quality of the Kin/Ken, thus never attributing the toy phone to a serious manufacturer like Sharp.  

Actually, I am joking at the expense of Mr. Ballmer and the copycat software firm responsible for the Ken's release. Those folks, instead of being fired, were put to work building the (too late to be relevant) Windows 7 Mobile OS. I can't wait to see what wonders they can perform.

Microsoft has lost half its market cap since Mr. Ballmer took over the company from the other Steve. To their credit, Mattel never sued me for defamation or some other legal theory for embarrassing them with my insinuation they had anything to do with the Ken Phone.  (I never seem to spell "Kin" the same way Microsoft did). The dilution of the "Barbie" brand might also have been grounds for Mattel to have sued me, so I hereby apologize to Mattel.   

Going on to interesting tech issues, I read an article this morning where Sharp is working on a cool 3D touch screen smart phone display they hope to launch soon. That 3D screen may be a limited run item and thus only sold in Japan. This is somewhat typical that test runs; often, the latest thing is launched first in Japan. The Japanese are early adopters, and the latest tech gadgets always get snapped up by the locals.

There are so many ways to present a 3D display I hardly know where to begin. The theory is that we see with two eyes and thus see things in 3D. The two dimensions we see on current computer displays has only vertical and horizontal dimensions. When you add the third dimension things pop out from the screen and seem to be projected in front of the screen.  Sometimes the display forms the background and the 3D portion of the displayed image is projected to appear between us and the background. There is an overhead in additional information required to do this. The 3D image must be recorded and stored in such a way that the part that pops out is displayed at the right time and works with the background to make a believable image.

Some 3D images offer just sort of a fuzzy, out of focus softness. Other 3D systems are much crisper and really pop out.  Dual layer screens that sort of divide the display into two images that are polarized by a layer of plastic, so each eye sees at a slightly different angle that the brain converts to 3D is one approach.

Remember the little plastic toy images that came in Cracker Jacks? When you tip them back and forth they change the image as the plastic has prisms on it that divide the view into two different angles where you view one thing -- or two completely different images that alternate when the item is tipped. This requires the two images be stripped where every other narrow strip would be one image and the other strips are the other image. This is the cheapest way to do the 3D trick, but it has limitations.

Glasses that have colored filters that are different over each eye are able to trick us into seeing a 3D image, but you have to wear the silly glasses to see the effect. saw a demonstration of Panasonic's 3D HDTY system at a Home Show a year ago that used a variation of the 3D movie type glasses but was much more high tech. The expensive and relatively heavy glasses or goggles which could fit over regular glasses used Bluetooth to actually sync the lenses. The goggles alternately shut the lenses on and off in such a way as to sync with alternating images in the display. That mechanism offered slightly different angles of view, which resulted in a strong and vivid 3D effect. It did seem to be distinctly layered, however. The images flashed back and forth so fast you never noticed the alternation.

Numerous patents are both pending and issued for various ways to do the 3D trick. It is even possible to create a set of glasses that give a 3D effect for the person who wears them.  Connecting the glasses to a computer with Bluetooth is easy.  

Projecting a color 3D hologram may be the "Holy Grail" of 3D displays. A common problem with 3D displays is that the effect may only be visible at a narrow angle in relations to the screen.  Popular movies such as the "Star War " series have shown holographic projections in a science fiction presentation of what the future might hold.  

The issues are finding the combination of some sort of 3D effect that works with low power, full color, convincing 3D effects, low data stream requirements, without glasses, that are cheap and easy to manufacture. These are the elusive goals of Apple and the others researching 3D displays face. These companies use billions of dollars worth of displays for smart phones, iPads, iPods, laptops, desktop displays and TV screens, that display images to us many hours per day.  

Satisfaction with electronics is based upon getting the highest quality display and sound at the lowest price. That is why HDTV has taken over so quickly.  As prices for HDTV have fallen, regular TV is on the way out. Good quality 3D computer and TV displays will certainly replace current 2D screens when the technology matures.

Improvements such as the Apple Retina Display on the new iPhone 4 are simply a lot more pixels packed into a smaller space than before. The smaller and brighter the pixel the better quality the displayed image. I had a conversation with my iPad-enamored 11-year-old about pixel density the other day. I explained that when you run an iPhone version of an app on iPad the picture is not as sharp as when the app is an optimized iPad app, which has much sharper details. She got it right away.

Look for more pixels, brighter displays and someday soon, some sort of 3D effect coming from your displays.

(Greg Mills, is a Faux Artist in Kansas City. Formerly a new product R&D man for the paint sundry market, he holds 11 US patents. He's working on a solar energy startup, www.CottageIndustrySolar.com using a patent pending process of turning waste dual pane glass into thermal solar panels used to heat water. Greg writes for intellectual web sites and Mac related issues. See Greg's art web site at www.gregmills.info ; His email is gregmills@mac.com )

 
AAPL
$111.78
Apple Inc.
-0.87
MSFT
$47.66
Microsoft Corpora
+0.14
GOOG
$516.35
Google Inc.
+5.25

MacTech Search:
Community Search:

Software Updates via MacUpdate

CleanApp 5.0.0 Beta 5 - Application dein...
CleanApp is an application deinstaller and archiver.... Your hard drive gets fuller day by day, but do you know why? CleanApp 5 provides you with insights how to reclaim disk space. There are... Read more
Monolingual 1.6.2 - Remove unwanted OS X...
Monolingual is a program for removing unnecesary language resources from OS X, in order to reclaim several hundred megabytes of disk space. It requires a 64-bit capable Intel-based Mac and at least... Read more
NetShade 6.1 - Browse privately using an...
NetShade is an Internet security tool that conceals your IP address on the web. NetShade routes your Web connection through either a public anonymous proxy server, or one of NetShade's own dedicated... Read more
calibre 2.13 - Complete e-library manage...
Calibre is a complete e-book library manager. Organize your collection, convert your books to multiple formats, and sync with all of your devices. Let Calibre be your multi-tasking digital librarian... Read more
Mellel 3.3.7 - Powerful word processor w...
Mellel is the leading word processor for OS X and has been widely considered the industry standard since its inception. Mellel focuses on writers and scholars for technical writing and multilingual... Read more
ScreenFlow 5.0.1 - Create screen recordi...
Save 10% with the exclusive MacUpdate coupon code: AFMacUpdate10 Buy now! ScreenFlow is powerful, easy-to-use screencasting software for the Mac. With ScreenFlow you can record the contents of your... Read more
Simon 4.0 - Monitor changes and crashes...
Simon monitors websites and alerts you of crashes and changes. Select pages to monitor, choose your alert options, and customize your settings. Simon does the rest. Keep a watchful eye on your... Read more
BBEdit 11.0.2 - Powerful text and HTML e...
BBEdit is the leading professional HTML and text editor for the Mac. Specifically crafted in response to the needs of Web authors and software developers, this award-winning product provides a... Read more
ExpanDrive 4.2.1 - Access cloud storage...
ExpanDrive builds cloud storage in every application, acts just like a USB drive plugged into your Mac. With ExpanDrive, you can securely access any remote file server directly from the Finder or... Read more
Adobe After Effects CC 2014 13.2 - Creat...
After Effects CC 2014 is available as part of Adobe Creative Cloud for as little as $19.99/month (or $9.99/month if you're a previous After Effects customer). After Effects CS6 is still available... Read more

Latest Forum Discussions

See All

Make your own Tribez Figures (and More)...
Make your own Tribez Figures (and More) with Toyze Posted by Jessica Fisher on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
So Many Holiday iOS Sales Oh My Goodness...
The holiday season is in full-swing, which means a whole lot of iOS apps and games are going on sale. A bunch already have, in fact. Naturally this means we’re putting together a hand-picked list of the best discounts and sales we can find in order... | Read more »
It’s Bird vs. Bird in the New PvP Mode f...
It’s Bird vs. Bird in the New PvP Mode for Angry Birds Epic Posted by Jessica Fisher on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »
Telltale Games and Mojang Announce Minec...
Telltale Games and Mojang Announce Minecraft: Story Mode – A Telltale Games Series Posted by Jessica Fisher on December 19th, 2014 [ permalink ] | Read more »
WarChest and Splash Damage Annouce Their...
WarChest and Splash Damage Annouce Their New Game: Tempo Posted by Jessica Fisher on December 19th, 2014 [ permalink ] WarChest Ltd and Splash Damage Ltd are teaming up again to work | Read more »
BulkyPix Celebrates its 6th Anniversary...
BulkyPix Celebrates its 6th Anniversary with a Bunch of Free Games Posted by Jessica Fisher on December 19th, 2014 [ permalink ] BulkyPix has | Read more »
Indulge in Japanese cuisine in Cooking F...
Indulge in Japanese cuisine in Cooking Fever’s new sushi-themed update Posted by Simon Reed on December 19th, 2014 [ permalink ] Lithuanian developer Nordcurrent has yet again updated its restaurant simulat | Read more »
Badland Daydream Level Pack Arrives to C...
Badland Daydream Level Pack Arrives to Celebrate 20 Million Downloads Posted by Ellis Spice on December 19th, 2014 [ permalink ] | Read more »
Far Cry 4, Assassin’s Creed Unity, Desti...
Far Cry 4, Assassin’s Creed Unity, Destiny, and Beyond – AppSpy Takes a Look at AAA Companion Apps Posted by Rob Rich on December 19th, 2014 [ permalink ] These day | Read more »
A Bunch of Halfbrick Games Are Going Fre...
A Bunch of Halfbrick Games Are Going Free for the Holidays Posted by Ellis Spice on December 19th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »

Price Scanner via MacPrices.net

The Apple Store offering free next-day shippi...
The Apple Store is now offering free next-day shipping on all in stock items if ordered before 12/23/14 at 10:00am PT. Local store pickup is also available within an hour of ordering for any in stock... Read more
It’s 1992 Again At Sony Pictures, Except For...
Techcrunch’s John Biggs interviewed a Sony Pictures Entertainment (SPE) employee, who quite understandably wished to remain anonymous, regarding post-hack conditions in SPE’s L.A office, explaining “... Read more
Holiday sales this weekend: MacBook Pros for...
 B&H Photo has new MacBook Pros on sale for up to $300 off MSRP as part of their Holiday pricing. Shipping is free, and B&H charges NY sales tax only: - 15″ 2.2GHz Retina MacBook Pro: $1699... Read more
Holiday sales this weekend: MacBook Airs for...
B&H Photo has 2014 MacBook Airs on sale for up to $120 off MSRP, for a limited time, for the Thanksgiving/Christmas Holiday shopping season. Shipping is free, and B&H charges NY sales tax... Read more
Holiday sales this weekend: iMacs for up to $...
B&H Photo has 21″ and 27″ iMacs on sale for up to $200 off MSRP including free shipping plus NY sales tax only. B&H will also include a free copy of Parallels Desktop software: - 21″ 1.4GHz... Read more
Holiday sales this weekend: Mac minis availab...
B&H Photo has new 2014 Mac minis on sale for up to $80 off MSRP. Shipping is free, and B&H charges NY sales tax only: - 1.4GHz Mac mini: $459 $40 off MSRP - 2.6GHz Mac mini: $629 $70 off MSRP... Read more
Holiday sales this weekend: Mac Pros for up t...
B&H Photo has Mac Pros on sale for up to $500 off MSRP. Shipping is free, and B&H charges sales tax in NY only: - 3.7GHz 4-core Mac Pro: $2599, $400 off MSRP - 3.5GHz 6-core Mac Pro: $3499, $... Read more
Save up to $400 on MacBooks with Apple Certif...
The Apple Store has Apple Certified Refurbished 2014 MacBook Pros and MacBook Airs available for up to $400 off the cost of new models. An Apple one-year warranty is included with each model, and... Read more
Save up to $300 on Macs, $30 on iPads with Ap...
Purchase a new Mac or iPad at The Apple Store for Education and take up to $300 off MSRP. All teachers, students, and staff of any educational institution qualify for the discount. Shipping is free,... Read more
iOS and Android OS Targeted by Man-in-the-Mid...
Cloud services security provider Akamai Technologies, Inc. has released, through the company’s Prolexic Security Engineering & Research Team (PLXsert), a new cybersecurity threat advisory. The... Read more

Jobs Board

*Apple* Store Leader Program (US) - Apple, I...
…Summary Learn and grow as you explore the art of leadership at the Apple Store. You'll master our retail business inside and out through training, hands-on experience, Read more
Project Manager, *Apple* Financial Services...
**Job Summary** Apple Financial Services (AFS) offers consumers, businesses and educational institutions ways to finance Apple purchases. We work with national and Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, you're also the Read more
*Apple* Retail - Multiple Positions (US) - A...
Job Description: Sales Specialist - Retail Customer Service and Sales Transform Apple Store visitors into loyal Apple customers. When customers enter the store, Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.