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Apple’s brand value grows by 32%

Apple’s brand value grows by 32%

Posted by | Apr 28, 2010 | , |

Apple placed third in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking (http://www.millwardbrown.com/Sites/mbOptimor/Ideas/BrandZTop100/BrandZTop100.aspx) released today. It ranks behind Google and IBM, but is ahead of Microsoft.

When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than US$2 trillion. The BrandZ Top 100, commissioned by WPP, is the only valuation in the world that takes into account customers’ opinions on brands and demonstrates this with a dollar value.

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iPhone/iPod/iPad apps for April 27

Posted by | Apr 27, 2010 | , |

Here are the latest iPhone/iPod touch/iPod/iPad apps announced. You can find ’em at the Apple App Store (http://www.itunes.com/appstore/).

White Sky has debuted a way to access any online account from the iPhone with its new ID Vault for iPhone. It’s an app that offers single-tap access for virtually all online accounts, combined with the security features. ID Vault for iPhone is available now on the Apple App Store. The product is free for up to three online accounts; and there is an in-app upgrade that allows users to add an unlimited number of accounts for a one-time cost of US$9.99.

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Cookie Platter for the Mac adds Chrome support

Posted by | Apr 27, 2010 | , |

iTacet Software has released Cookie Platter 1.1 (http://www.itacet.com), an update of the US$12 Mac OS X application that automatically deletes all unwanted cookies and saves specific cookies based upon a user’s favorite web sites. The new version adds support for Google Chrome. Chrome bookmarks can be used as a source of preferred domains and more.

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