When Apple debuted its iAd service it required a minimum investment of US$1 million from advertisers. Now with the first run of iAd campaigns ended, Apple is lowering its minimum spend to appeal to smaller-scale advertisers that originally couldn’t afford the platform, according to “All Things D” (http://macte.ch/ILBgW).
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By Greg Mills
Apple, having become big enough to cross the radar of the monopoly cops, around the world, has been taking a lot of heat from publishers who are screaming “rape” at the well publicized marketing rate of 30%.
Read MoreAccording to new data from the StatCounter (http://gs.statcounter.com) research group — as noted by “Reg Hardware” (http://macte.ch/SnjWM) — Europe as a whole clearly favors iOS devices over competing devices.
The iOS market share has run between 50% and 45% between January 2010 and January 2011, which is well ahead of nearest rivals Symbian, BlackBerry and Android, the article adds. While Apple’s share is trending downward, it’s a very slow decline.
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Unlike many other seminars and conferences, MacTech BootCamp and MacTech InDepth doesn’t hem anyone into rigid structures. We don’t force talks to conform to an arbitrary block of time that works for the event, but not the presenter. Due to this, we don’t list exact times here, but instead more of a ‘running order.’ This invites discussion from participants and allows a natural flow to the event. It also means that we get more content into your day.
Like military generals say, “no plan survives contact with the enemy.” While the below is our plan, you should expect the unexpected.
With that in mind, here are the details you need to plan your travel and such for the day.
8:15 AM: Registration (not available until 8:15am)
9:00 AM: Sessions Begin
Mid-Morning: Break
Approx 12:30pm: Lunch
Mid-Afternoon: Break
6:00 PM: Conclusion
Detailed schedules are continually updated through the day of the event.
Don’t wait. Space is limited. Register today.
Apple CEO Steve Jobs, who recently took a medical leave of absence from his company, and Google CEO Eric Schmidt will be among the attendees of President Obama’s event with business leaders in San Francisco Thursday evening, reports “ABC News” (http://macte.ch/iGfup), quoting an unnamed source “familiar with the event.”
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