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Internet-connected eyeglasses and similar technologies will soon be on the market, but their benefits and dangers are little understood. University of Toronto Engineering Professor Steve Mann hopes to change that at a groundbreaking conference at U of T in June 2013.

Augmented reality enhances consumer experience by enabling computer-generated content to be superimposed over a live view of the real world, presenting real world environments overlaid with virtual information. Giants such Apple, Google, HP and Microsoft see augmented reality (AR) as both a way to boost their traditional businesses and as a gateway into new markets.

Digital consumers around the world are starting to tire of their personal data being collected across the Internet, says Ovum (www.ovum.com). The global industry analysts paint a threatening scenario for the Internet economy, as consumers seek out new tools that allow them to remain “invisible” — untraceable and impossible to target by data means.