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Make no mistake: the battle between Apple and Google has just heated up. Immensely, due to a plethora of initiatives unveiled at the Google I/O developer conference in San Francisco Thursday.

Google has purchased Simplify Media, which makes software that lets you stream music from your home computer to mobile devices. If you think that sounds similar to Apple’s acquisition of LaLa, which lets you stream your own music from its central servers, well, you’re right.

An admission that Google’s StreetView cars were gathering private information from WiFi networks shows the company’s lack of concern for privacy and the need for government inspection of the data the company is collecting and storing, “Consumer Watchdog” (http://www.consumerwatchdog.org) says.

SMEStorage (http://www.smestorage.com/), a multi-cloud data access provider, has released the second beta of a Mac Cloud Drive that enables up to 10 commercial storage providers to be accessed directly from a virtual drive in Mac Leopard and Snow Leopard Operating Systems.