Type of Article: MacTech Blog

Greg’s Bite: Microsoft’s greatest dud?

By Greg Mills

When one considers the potential for Microsoft to elbow their way into the smartphone market with their “late to the party” Mobile Vista 7, there are distinct categories of customers that have to buy it in significant numbers for the product to succeed. If we examine the smartphone market that exists today from the basis of a customer category analysis, the prospects are quite grim for Microsoft. Who is going to buy it?

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Mobile malware exploits or Android/Symbian/Windows exploits?

Two mobile security experts say that smartphone exploits are coming, as cybercriminals start to figure out how to make money by hacking mobile devices. But I think they’re a bit off track.

Tim Armstrong, a malware analyst at Kaspersky Lab, a Moscow-based cyber security vendor, says security vendors have seen a huge increase in mobile attacks since late last year. Kaspersky Lab identified more than 1,550 mobile malware signatures in September, reports “InfoWorld” (http://www.infoworld.com/d/mobilize/mobile-malware-exploits-the-way-experts-say-019?source=rss_infoworld_news).

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Greg’s bite: Vista Mobile 7, Microsoft dud

By Greg Mills

In the extremely high stakes competition in smart phone operating systems, Microsoft’s new Mobile OS appears to be a stone loser. This is for a number of indisputable reasons.  

The expensive advertising program (rumored to be half a billion dollars) which will be launched soon, and the efforts of various hardware companies and cell phone carriers rallied to support Vista 7 are likely to be a doomed and completely wasted effort. This will certainly end Microsoft’s presence in the mobile market, which includes both smart phones and slate computers.  

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People unhappy with TV services; Apple, here’s your chance

If Apple wants to pull out its big guns and make a serious move with the Apple TV for the living room, here’s their chance. Residential television service customers are notably less satisfied with the cost of service, compared with 2009, according to the J.D. Power and Associates 2010 U.S. Residential Television Service Satisfaction Study (http://www.JDPower.com).

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