Type of Article: MacNews Web Site

In its fifth annual Profile of the Digital Edition Reader, conducted with BPA Worldwide certified results, digital publishing provider, Texterity confirms the increasing enthusiasm for and reliance on digital and mobile formats.

With results culled from more than 31,000 respondents, this year’s findings are split into two separate reports for consumer and B2B [business-to-business] sectors. Created as digital magazines, these reports not only present the data but analyze it in the context of the fast-changing reading environment.

With Apple slated to hold a press conference tomorrow, the most likely topic seems to be how to correct the iPhone 4 signal issues cited by users and proven in a recent Consumer Reports’ study.  As such, Predicto Mobile (http://www.predicto.com/), a premium mobile service content provider, has turned to consumers for their input, polling its pool of 2 million subscribers to see what they think Apple will do. 

Mobile ad network Millennial Media says that, globally, Apple OS requests are up by 36% in June, after dropping 33% in May, as reported by “TechCrunch” (http://macosg.me/2/jj).

iPad requests are also increasing at a fast rate, growing 206%t in June, after rising 160 % in May. In terms of ad impressions, Apple’s OS remained the leading smartphone OS on Millennial’s network in June with a 56% share of impressions and an 8% growth month-over-month.