Type of Article: MacNews Web Site

Apple widens lead over Dell, HP in customer satisfaction

Apple continues to dominate in customer satisfaction with technical support, widening its lead over Dell and HP, according to the latest study on phone-based customer service quality conducted by Vocalabs (http://www.vocalabs.com).

Apple posted an eight percentage point gain in call satisfaction in the first half of 2010 compared to the second half of 2009, and a six percentage point improvement in agent satisfaction. Apple now leads Dell and HP by more than 20 percentage points on these key service metrics.

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UBM TechInsights confirms iPad was designed to use a gyroscope

UBM TechInsights (http://www.ubmtechinsights.com/?cid=PR_Bilski) — a provider of information services, consulting, and management software for technology companies — says it’s confirmed, using advanced 3D x-ray microtomography signal tracing, that the initial board layout of the iPad was designed for a 3-axis digital gyroscope and that it was likely a different one than used in the iPhone 4.

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Entertainment features on computers a ‘must’ for college students

A shift is happening in the way young Americans prefer to experience entertainment, with approximately 60% of surveyed college students in the US now using their computers most, and not televisions, for entertainment, according to a survey by the Dolby company (http://www.dolby.com).

Now I would argue that this means Apple should consider offering Macs with built-in TV tuners (or bundled with Elgato hardware/software) and Blu-ray. Sure, Macs are selling like hotcakes. But that doesn’t mean Apple can’t make ’em even more desirable.

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