The latest version of the Apple TV may face a more challenging market than its predecessors, according to one analyst. Previous versions had difficulties gaining traction, and according to Paul Erickson, senior analyst at IMS Research, the new and improved Apple TV may encounter a similar fate.
According to Erickson, Apple’s price reduction and added content options might not be enough to attract mainstream consumers.
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By Greg Mills
In preparing this article, I have come to view Apple TV/Netflix as not a replacement for Dish but as a cheap “pay for view” movie channel option to replace a satellite channel I am currently subscribed to.
I am going to drop one movie channel (US$12 a month) to pay for a subscription to NetFlix ($8.99 + $2.00 for HD). That revelation allowed me to make a personal decision to go ahead and buy the Apple TV device and subscribe to NetFlix. Here is my take on this.
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UK: Lloyd’s has joined with brokers Marsh, Cooper Gay and RK Harrison Group to trial the use of iPad in its underwriting room, reports the “Post Online” (http://www.postonline.co.uk/post/news/1731411/lloyd-s-trial-ipads?WT.rss_f=News&WT.rss_a=Lloyd’s+to+trial+Ipads+in+underwriting+process).
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The new Apple TV (take three, if you will) will give Apple an entry in the market for Internet-enabled living room devices, the fastest-growing major segment of Internet-connected products, according to the iSuppli research group (http://www.isuppli.com).
Read MoreThe agenda has been set for the Third Annual FCPUG Amsterdam SuperMeet (http://www.supermeet.com) be held Sunday, Sept.12, at the Hotel Krasnapolsky in the heart of Amsterdam during IBC week.
Tickets are on sale now and can be purchased at the SuperMeet web site. Doors open at 16:30. As part of the Digital Showcase, there will be the inaugural “Open Screen Theater.” Filmmakers and digital content creators wanting to “Get Seen” will have a 10 minute chance to do so in an informal, collaborative setting.
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