Type of Article: MacTech Blog

The value of ‘freemium’ games — and the GameDock

Digital distribution of games is disrupting the retail portable game category.  At the heart of this disruption is the proliferation of iOS and Android devices, which is doubling as a powerful portable gaming platform and challenging Nintendo DS and Sony PSP for gamer mindshare, according to the folks at Flurry (http://www.flurry.com), a mobile application analytics and recommendation-engine company.

Now if only my dream of having the ability to “upsize” iOS games for the Mac would come true.

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Mac will top 12% US market share within a year

The Mac’s share of the U.S. personal computer market rose to nearly 11% during the second quarter of 2011, with Apple representing the only major computer manufacturer to report double-digit growth in a market that contracted by more than 4%. My prediction: by this time next year Apple will have 12-14% of the personal computer market in the US and will be in the top five global manufacturers.

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Apple granted patent for H.264/AVC coder

Apple has been granted a patent (number 7,986,731) by the US Patent & Trademark Office for an H.264/AVC coder incorporating rate and quality controller.

A rate control system is disclosed for video coding applications. The rate controller assigns a quantization parameter for video data in a picture in response to complexity indicators indicative of spatial complexity, motion complexity and/or bits per pel of the picture.

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Apple’s smartphone opportunities seem boundless

Good news for Apple: cellular handset shipments grew 12% in 2010 to 1.5-billion units, according to Research and Markets (http://www.researchandmarkets.com). That’s in comparison with 2009’s negative 1.3% growth.

The research group predicts a strong, but more traditional growth in 2011 of 4.3%, but smartphones will continue to do better, growing 15.4% to the 318 million level this year. Though Samsung and Apple are growing faster, Nokia continues to be the leading handset vendor.

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