Brand: MacNews

Maintain serves up Cocktail 11.2.5 (High Sierra Edition)

Maintain has served up Cocktail 11.2.5 (High Sierra Edition), a new edition of Cocktail for users running macOS High Sierra.

It’s a general purpose utility for macOS that lets users clean, repair and optimize their Macs. The new version: adds the ability to clear iOS backups and software updates; offers improvements on the “Clear User caches” procedure; addresses compatibility issues with Apple File System (APFS) volumes; and adds macOS High Sierra 10.13.4 compatibility.

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360° video ads drive higher purchase intent

MAGNA (www.magna.com) — an “intelligence, investment and innovation” unit within IPG Mediabrands — has announced the results of a media trial examining consumers’ perspective on 360° video advertising from brands BMW, Royal Caribbean and PBS. According to the report:

° Consumers are eager to experience 360° video even when created by brands. However, they have high expectations for fun and excitement, which were reported as the top reasons for engaging with 360 video in the future. 88% of those who found 360° “entertaining” intend to interact with 360° video ads in the future.

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