[MD1] Apple Turns Up Heat in New TV Spot
Apple Turns Up Heat in New TV Spot
CUPERTINO, California–March 11, 1998–Apple Computer, Inc. today announced
it is launching a new 30-second television commercial tonight during ABC’s
prime time line-up beginning at 8 p.m. PST. The new commercial, called
“Bunnies,” is part of Apple’s worldwide “Think different” campaign.
Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh.