Apple Turns Up Heat in New TV Spot

CUPERTINO, California–March 11, 1998–Apple Computer, Inc. today announced
it is launching a new 30-second television commercial tonight during ABC’s
prime time line-up beginning at 8 p.m. PST. The new commercial, called
“Bunnies,” is part of Apple’s worldwide “Think different” campaign.

Apple Computer, Inc. ignited the personal computer revolution in the 1970s
with the Apple II, and reinvented the personal computer in the 1980s with
the Macintosh. Apple is now recommitted to its original mission to bring
the best personal computing products and support to students, educators,
designers, scientists, engineers, businesspersons and consumers in over 140
countries around the world.

Press Contacts:
Rhona Hamilton Tami Begasse
Apple Computer, Inc. Apple Computer, Inc.
(408) 974-6439 (408) 974-3156
email: email: