Author: dsellers

Instapaper coming to the iPad

Instapaper coming to the iPad

Posted by | Mar 24, 2010 | , |

Developer Marco Arment says his Instapaper service (http://www.instapaper.com/) for saving web content for later reading will be coming to the iPad.

Instapaper Pro will be a universal iPhone/iPad application. That means that you only have to buy Instapaper Pro once to have it on both devices, and the iPad edition will be available to all Pro purchasers at no additional charge when it’s released. The iPhone/iPod touch/iPad version “looks like Instapaper Pro, but bigger, and with slight interface tweaks and redesigns where appropriate,” says Arment.

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Advertisers gearing up iPad campaigns

Posted by | Mar 24, 2010 | , |

Advertisers are gearing up to run campaigns on the iPad, reports “ClickZ” (http://www.clickz.com/3639886), a site that offers news and advice for the digital publisher.

Mobile ad platform AdMarvel has teamed with Gannett-owned rich media ad firm PointRoll to enable expandable and highly-interactive ads on the iPad. Gannett’s “USA Today,” an AdMarvel publisher, is among the sites that will launch on the iPad with ads served up by the partners, according to Max Mead, VP of business development at PointRoll.

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Kobo expands platform with support for dedicated eReaders

Kobo expands platform with support for dedicated eReaders

Posted by | Mar 24, 2010 | |

Kobo (http://www.KoboeReader.com), a global eBook retailer, has announced support for dedicated eReaders with a new application available through its “Powered by Kobo” partner program for hardware manufacturers and retailers.

Kobo’s application provides a eReading experience and storefront and will be embedded in leading eReaders launching in 2010. The company today also unveiled its Kobo eReader, a dedicated eReading device showcasing its new application.

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Apple’s smartphone app dominance is only half the story

Apple’s smartphone app dominance is only half the story

Posted by | Mar 24, 2010 | , |

The fight for market dominance has heated up as mobile subscribers take to mobile smartphone apps in rapidly increasing numbers, reports In-Stat (http://www.in-stat.com).

While users are downloading applications at a phenomenal rate, Apple users download 2.4 times more applications than the average smartphone user, says the research group. However, downloads is not the only success factor for an application.

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