As anticipated, Apple has introduced an MacBook Pro with PROLED XDR Display, featuring tandem OLED technology that “delivers game-changing front-of-screen performance,” said Johny Srouji, Apple’s chief hardware officer.
And, nope, contrary to popular rumors, it’s not dubbed the “MacBook Ultra.” It’s available in 14- and 16-inch models. The PROLED XDR Display serves up to 2000 nits peak HDR and SDR brightness. Srouji said this is an industry-leading 10,000,000:1 contrast ratio for exceptional detail, a 120Hz variable refresh rate, and a wider color gamut covering both P3 and Adobe RGB for brilliant colors.
The new MacBook Pro also introduces Touch capabilities on the Mac for the first time. What’s more, tThe Dynamic Island now comes to Mac, serving as the home for Spotlight, Live Activities, and Siri AI.
Apple says the MacBook Pro with PROLED XDR Display has up to 24 hours of battery life in thinner and lighter 3- and 4-pound designs. The laptop is available with M5 Pro or M5 Max processors, along with up to 128GB of unified memory and up to 16TB of storage.

Srouji said an enhanced six-speaker sound system now provides 50% deeper bass and remarkable sound clarity for more immersive audio. The laptop also supports Thunderbolt 5 and a wide array of connectivity, a 12MP Center Stage camera, studio-and quality mics.
You can find all the details here.
Pricing and Availability
- Customers can pre-order the new MacBook Pro with PROLED XDR Display starting today , on apple.com/store and in the Apple Store app in 30 countries and regions, including the U.S. It will begin arriving to customers, and in Apple Store locations and Apple Authorized Resellers, starting Friday, November 6.
- The 14-inch MacBook Pro with PROLED XDR Display featuring M5 Pro starts at $2,899 (U.S.) and $2,749 (U.S.) with education savings; and the 16-inch MacBook Pro with PROLED XDR Display featuring M5 Pro starts at $3,399 (U.S.) and $3,199 (U.S.) with education savings.
- The 14-inch MacBook Pro with PROLED XDR Display featuring M5 Max starts at $4,499 (U.S.) and $4,199 (U.S.) with education savings; and the 16-inch MacBook Pro with PROLED XDR Display featuring M5 Max starts at $4,799 (U.S.) and $4,499 (U.S.) with education savings.
- Additional technical specifications and configure-to-order options are available at apple.com/macbook-pro.
- Details on Apple accessories — including the 70W Power Adapter for $59 (U.S.), 96W Power Adapter for $79 (U.S.), 140W Power Adapter for $99 (U.S.), and the World Travel Adapter Kit for $39 (U.S.) — are available at apple.com/mac.
- Apple Creator Studio updates will be available on the App Store this November for free for existing subscribers. New subscribers pay $12.99 (U.S.) per month or $129 (U.S.) per year. Education savings are available for college students and educators11 for $2.99 (U.S.) per month or $29.99 (U.S.) per year. All new subscribers will enjoy a one-month free trial of Apple Creator Studio, and with the purchase of a new Mac or qualifying iPad,12 customers can receive three months of Apple Creator Studio for free.13
- With Apple Upgrade, eligible customers in the U.S. can lease a new Mac with low monthly payments and easily upgrade at the end of their lease.14 Lease MacBook Pro with PROLED XDR Display with Apple Upgrade from $55.99 (U.S.) per month, excluding taxes and any trade-in credit, for 36 months. Additional configure-to-order options are available at apple.com/macbook-pro.^
- With Apple Trade In, customers can trade in their current computer and get credit toward a new Mac. Customers can visit apple.com/shop/trade-in to see what their device is worth. With year-round education pricing — available to current and newly accepted college students and educators — customers can save on MacBook Pro, along with a wide range of products and services through the Apple Store online and in stores. Visit the Apple Education Store for details. Customers in the U.S. who shop at Apple using Apple Card can pay monthly at 0 percent APR when they choose to check out with Apple Card Monthly Installments, and they’ll get 3 percent Daily Cash back — all up front.16 More information — including details on eligibility, exclusions, and Apple Card terms — is available at apple.com/apple-card/monthly-installments.
- Customers can choose AppleCare+ to cover their new Mac or, in available markets, AppleCare One to protect multiple products in one plan. Both plans include coverage for accidents like drops and spills, battery replacement service, and priority support from Apple Experts. For more information, visit apple.com/applecare.
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