According to a new report from Bloomberg (as noted by 9to5Mac) covering six months of Apple TV signups this year, it appears sports is a surprisingly strong driver of new subscribers.
From the report: Major League Baseball games drove more sign-ups for Apple TV than shows like The Morning Show and Your Friends & Neighbors, according to research from Antenna.
A May game between the Los Angeles Dodgers and New York Yankees led more people to sign up for Apple than any other program between April 2025 and September 2025 (aka baseball season). Individual games accounted for six of the 10 biggest sign-up pushes in that span.
Here is the full top 10 list of April-September Apple TV signup drivers from Antenna, a site that offers subscription info on streaming services:
° Dodgers vs. Yankees (May): 722k
° Yankees vs. Phillies (July): 698k
° Phillies vs. Mets (June): 631k
° The Morning Show: 524k
° Your Friends & Neighbors: 514k
° Phillies vs. Dodgers (April): 473k
° Stick: 443k
° Mets vs. Dodgers (May): 426k
° Giants vs. Rangers (April): 375k
° Chief of War: 370k
About Apple TV
Apple TV is available on the Apple TV app in over 100 countries and regions, on over 1 billion screens, including iPhone, iPad, Apple TV, Apple Vision Pro, Mac, popular smart TVs from Samsung, LG, Sony, VIZIO, TCL and others, Roku and Amazon Fire TV devices, with Google TV, PlayStation and Xbox gaming consoles, and at tv.apple.com, for $12.99 per month with a seven-day free trial for new subscribers.
For a limited time, customers who purchase and activate a new iPhone, iPad, Apple TV or Mac can enjoy three months of Apple TV+ for free. For more information, visit apple.com/tvpr and see the full list of supported devices.
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Article provided with permission from AppleWorld.Today
