Global desktop monitor sell-in revenue rose 7% in the third quarter of 2014, as average selling prices (ASPs) rose just over 10%. According to a new report from DisplaySearch (www.displaysearch.com), now part of IHS, worldwide desktop PC monitor shipments declined just over 3%, to reach 34 million units.
“Sales margins for desktop displays have declined over time, and manufacturers are now trying to reverse that trend with bigger sizes and improved features, to justify higher prices,” says Hidetoshi Himuro, director of PC/IT market research for DisplaySearch. “In the face of tablets and notebook computers with integrated displays, demand for desktop monitors is shifting toward higher display quality and resolution, with improved performance for professional operation and computer gaming.”
In order to improve PC display penetration rates, average screen sizes have been steadily increasing. For example, market share for 20″-and-larger desktop monitor screens rose from 60% in the third quarter of 2013 to 64% in quarter three of 2014. Displays with FHD and higher resolutions have grown from 48% in Q3’13 to 55% in Q3’14. Desktop PC displays shipped with wide viewing angle technology have also increased from 17% to 19%.