Mobility, cloud, big data drive innovation in social collaboration market
TweetFollow Us on Twitter

Mobility, cloud, big data drive innovation in social collaboration market

Social collaboration is expected to gather momentum over the next few years in Australia, and this trend is complementary to a more collaboration-focused business climate. This was the finding from the newly released "Frost & Sullivan Australian Social Collaboration Market 2012" (www.frost.com).

According to Audrey William, head of research, ICT Practice, Frost & Sullivan ANZ, one of the main factors accelerating the adoption of social collaboration solutions is the growing importance of smart devices in an enterprise environment.

"The proliferation of smart devices is driving a significant change in the way employees access corporate applications," she says. "Additionally we will start seeing more of the Unified Communications solutions incorporate social media and collaboration as part of its solution" she said. The consumerization of IT has brought about a new aspect of communicating in the marketplace and vendors are incorporating a more social collaboration in all aspects of new offerings and this is across contact centres, e-mail, videoconferencing, mobility, and collaboration."

Big data also brings about a whole new aspect to social collaboration. It will be very powerful in the future for companies to understand the deeper aspects of social collaboration in the cloud, through information on mobile devices, websites and social platforms. Social analytics will grow in importance as it will provide organizations with greater intelligence and measurements on social collaboration activities.

"That will be the foundation of helping them benchmark themselves against competition as well as deepen their understanding of what is currently lacking as part of their overall product, marketing or customer service strategy," says Williams. " It is still early days and this area will evolve over time and there will be huge opportunity for vendors in the analytics and business intelligence space to develop social collaboration analytical tools."

Social collaboration will also impact and transform other markets beyond enterprise collaboration. The integration of various communication channels, especially the e-mail and Instant Messaging (IM) is a result of the transformation.

"E-mail will continue to be relevant, however e-mail will be more social in nature in the coming years," Anand Balasubramanian, industry analyst, ICT Practice, Frost & Sullivan ANZ says. "We are already witnessing that sort of innovation from vendors in the marketplace."

The integration of social media with enterprise collaboration will also greatly benefit the contact centre industry, as the capabilities of contact centre agents will be improved by the integration of analytics with customer information, enabling agents to better collaborate with other agents and departments to assist the customer across multiple channels (voice, e-mail, chat).

The social collaboration market was initially identified as having a number of small players, each offering similar, identical services. However, the market is evolving towards an integrated platform approach in which the e-mail and IM forms are combined with social collaboration, voice, video and other applications. Unified-Communications (UC) vendors and Customer Relationship Management (CRM) providers are in a good position to leverage this demand and are beginning to include social collaboration capabilities and building these as strengths in their portfolios.

As part of the research, Frost & Sullivan surveyed 210 IT decision makers in Australia to understand market behaviour and views towards Social Collaboration. Some of the key findings include:

° Close to 34% of organizations are at the inception stage of social collaboration adoption and are in the process of evaluating the role and scope of social collaboration as a part of an overall strategy.

° Microsoft, Google, Cisco and IBM were rated as the preferred vendors for social collaboration solutions

Going forward, Frost & Sullivan expects further consolidation in the market, with only a small number of players dominant by end of 2013.

 
AAPL
$567.77
Apple Inc.
+43.02
MSFT
$39.86
Microsoft Corpora
+0.17
GOOG
$525.16
Google Inc.
-1.78

MacTech Search:
Community Search:

Software Updates via MacUpdate

Ember 1.5.1 - Versatile digital scrapboo...
Ember (formerly LittleSnapper) is your digital scrapbook of things that inspire you: websites, photos, apps or other things. Just drag in images that you want to keep, organize them into relevant... Read more
Cyberduck 4.4.4 - FTP and SFTP browser....
Cyberduck is a robust FTP/FTP-TLS/SFTP browser for the Mac whose lack of visual clutter and cleverly intuitive features make it easy to use. Support for external editors and system technologies such... Read more
TechTool Pro 7.0.3 - Hard drive and syst...
TechTool Pro is now 7, and this is the most advanced version of the acclaimed Macintosh troubleshooting utility created in its 20-year history. Micromat has redeveloped TechTool Pro 7 to be fully 64... Read more
MacFamilyTree 7.1.6 - Create and explore...
MacFamilyTree gives genealogy a facelift: it's modern, interactive, incredibly fast, and easy to use. We're convinced that generations of chroniclers would have loved to trade in their genealogy... Read more
EtreCheck 1.9.9 - For troubleshooting yo...
EtreCheck is a simple little app to display the important details of your system configuration and allow you to copy that information to the Clipboard. It is meant to be used with Apple Support... Read more
TeamViewer 9.0.28116 - Establish remote...
TeamViewer gives you remote control of any computer or Mac over the Internet within seconds, or can be used for online meetings. Find out why more than 200 million users trust TeamViewer! Free for... Read more
DiskAid 6.6.3 - Use your iOS device as a...
DiskAid is the ultimate transfer tool for accessing the iPod, iPhone or iPad directly from the desktop. Access data such as: music, video, photos, contacts, notes, call history, text messages (SMS),... Read more
Viber 4.1.0 - Send messages and make cal...
Viber lets you send free messages and make free calls to other Viber users, on any device and network, in any country! Viber syncs your contacts, messages and call history with your mobile device,... Read more
Apple iOS 7.1.1 - The latest version of...
The latest version of iOS can be downloaded through iTunes. Apple iOS 7 brings an all-new design and all-new features. Simplicity Simplicity is often equated with minimalism. Yet true simplicity is... Read more
1Password 4.3 - Powerful password manage...
1Password is a password manager that uniquely brings you both security and convenience. It is the only program that provides anti-phishing protection and goes beyond password management by adding Web... Read more

Latest Forum Discussions

See All

Pen & Ink Review
Pen & Ink Review By Jennifer Allen on April 24th, 2014 Our Rating: :: CONVENIENT ARTISTRYiPad Only App - Designed for the iPad Pen & Ink is an ideal way to sketch down some visual ideas or simply spark your imagination.   | Read more »
Sonic & All-Stars Racing Transformed...
Sonic & All-Stars Racing Transformed Now Free, to Add New Iconic Characters and Elements Posted by Tre Lawrence on April 24th, 2014 [ | Read more »
Soccer Rally 2 Review
Soccer Rally 2 Review By Carter Dotson on April 24th, 2014 Our Rating: :: GOALKEEPINGUniversal App - Designed for iPhone and iPad Soccer Rally 2 is the most serious vehicular soccer game ever created.   | Read more »
Galaxy Conquerors Review
Galaxy Conquerors Review By Jennifer Allen on April 24th, 2014 Our Rating: :: RETRO SHOOTINGUniversal App - Designed for iPhone and iPad Old school shooting is fun but inaccurate in Galaxy Conquerors.   | Read more »
Yomi Review
Yomi Review By Rob Thomas on April 24th, 2014 Our Rating: :: C-C-C-COMBO BREAKERiPad Only App - Designed for the iPad Round One – Fight! No quarters required for this iOS adaptation of a tabletop adaptation of the arcade fighting... | Read more »
Injustice: Gods Among Us Updated with Ne...
Injustice: Gods Among Us Updated with New Characters, Leaderboards, Gear, and Online Multiplayer Posted by Rob Rich on April 24th, 2014 [ | Read more »
Spin It Review
Spin It Review By Jordan Minor on April 24th, 2014 Our Rating: :: SPIN ME RIGHT ROUNDUniversal App - Designed for iPhone and iPad Spin It has a fine puzzle game model, but its execution lacks energy.   | Read more »
Productivity App NoteSuite is Having its...
Productivity App NoteSuite is Having its Biggest Sale Ever, Just for One Week Posted by Rob Rich on April 24th, 2014 [ permalink ] | Read more »
Wayward Souls Review
Wayward Souls Review By Carter Dotson on April 24th, 2014 Our Rating: :: CARRY ON, WAYWARD SONUniversal App - Designed for iPhone and iPad Wayward Souls is a roguelike-inspired action-RPG that sets a high bar for other games to... | Read more »
The Sandbox Gets Update, Receives New Ca...
The Sandbox Gets Update, Receives New Campaign and New Elements Posted by Tre Lawrence on April 24th, 2014 [ permalink ] Universal App - Designed for iPhone and iPad | Read more »

Price Scanner via MacPrices.net

Strong iPhone Sales Drive Apple Record March...
Apple on Wednesday announced financial results for its fiscal 2014 second quarter ended March 29, 2014. The Company posted quarterly revenue of $45.6 billion and quarterly net profit of $10.2 billion... Read more
Award-Winning NoteSuite Productivity App is $...
Minneapolis based Theory.io has announced an 80-Percent Markdown NoteSuite for iPad. NoteSuite helps users stay organized by capturing their notes, to-dos and documents in one organized place.... Read more
16GB 1st generation iPad mini available for $...
Radio Shack has a select number of refurbished 1st generation 16GB WiFi iPad minis available for $199.99 on their online store. Choose free shipping or free ship-to-store. We expect these to sell out... Read more
13-inch 2.5GHz MacBook Pro on sale for $100 o...
B&H Photo has the 13″ 2.5GHz MacBook Pro on sale for $1099 including free shipping plus NY sales tax only. Their price is $100 off MSRP. Read more
iPad Sales “Lull” A Reality Correction Of Unm...
I have lots of time for Jean-Louis Gassée, the former Apple Computer executive (1981 to 1990) who succeeded Steve Jobs as head of Macintosh development when the latter was dismissed in 1985. Mr.... Read more
Apple Makes OS X Betas Available To All – Wit...
Apple’s OS X Beta Seed Program, which lets you install the latest pre-release builds, try it out, and submit your feedback, is now open to anyone who wants to sign on rather than to developers and... Read more
Apple Releases iOS 7.1.1 Update
The latest iOS 7.1.1 update contains improvements, bug fixes and security updates, including: • Further improvements to Touch ID fingerprint recognition • Fixes a bug that could impact keyboard... Read more
Logitech Announces Thinner, Lighter, More Fle...
Logitech has announced an update to its Ultrathin for iPad Air, iPad mini and iPad mini with Retina display, improving the flexibility and design of its award-winning predecessor with an even thinner... Read more
Logitech Introduces Hinge, Big Bang and Turna...
Logitech has announced expansion of its tablet product line with three new cases – the Logitech Hinge, the Logitech Big Bang and the Logitech Turnaround – each for the iPad Air, iPad mini and iPad... Read more
WaterField’s Rough Rider Leather Messenger Ba...
WaterField Designs have announced the new 15-inch size of their popular Rough Rider leather messenger bag, a vintage-looking bag that combines Old West charm and ruggedness with distinctly modern... Read more

Jobs Board

*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
Position Opening at *Apple* - Apple (United...
…customers purchase our products, you're the one who helps them get more out of their new Apple technology. Your day in the Apple Store is filled with a range of Read more
*Apple* Solutions Consultant (ASC) - Apple (...
**Job Summary** The ASC is an Apple employee who serves as an Apple brand ambassador and influencer in a Reseller's store. The ASC's role is to grow Apple Read more
*Apple* Inc. Research Data Specialist - Appl...
…of Worldwide Market Research & Intelligence. The team is responsible for conducting Apple branded consumer market research. It is also responsible for analyzing data Read more
All contents are Copyright 1984-2011 by Xplain Corporation. All rights reserved. Theme designed by Icreon.