According to “AppleInsider” (, Apple is reportedly negotiating to acquire Loewe AG (, a manufacturer and distributor of televisions, audio components and integrated entertainment systems.

Apple is reportedly offering 87.3 million Euros (about US$112 million),, the article adds. A final decision is expected to be announced by the end of this week, says “AppleInsider.”

Based in Europe, Loewe AG is a premium brand in the home entertainment sector. The company makes TVs, sound systems, DVD and Blu-ray players and an “all-in-one media center” (pictured).

However, Loewe AG has denied the rumors. The company issued a statement (via Google Translate) to German website Heise on Sunday, in which a spokesman claimed there was “absolutely nothing to” the rumor.