Findings from a national survey, conducted by GfK Roper Public Affairs & Corporate Communications in conjunction with SapientNitro ( show that Americans are increasingly empowered by digital devices to bargain hunt for gifts this holiday season.

Four in 10 Americans with a smart phone (38%) agree that “in this economy, my smart phone has empowered me to find the best deals while shopping this holiday season.” This is particularly true of iPad and other tablet owners, where a majority (56%) agree with that statement. When it came to 18-24 year olds as a whole, nearly two in three (64%) express they feel “empowered” in the same way.

In fact, 39% of all Americans agree that their use of digital devices has “enriched” their shopping experience so far this holiday season. Nearly half of 18-24 year olds (47%) agree.