Apple is the most valuable global brand, beating Coca-Cola, according to the European Brand Institute (http://www.eurobrand.cc) latest eurobrand report.
The Eurobrand 2011 report lists the top 10 most valuable brands (in descending order) as Apple, Coca-Cola, Microsoft, Google, IBM, McDonalds, AT&T, P&G, Pepsico and Philip Morris. All these companies are US-based.
Apple has a brand value of 69.7 billion euros ($96 billion) in the study of more than 3,000 companies in 24 countries. Apple also overtook Google in brand value in a separate report in May by WPP Plc’s Millward Brown unit.