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Apple is most valuable global brand


Apple is the most valuable global brand, beating Coca-Cola, according to the European Brand Institute ( latest eurobrand report.

The Eurobrand 2011 report lists the top 10 most valuable brands (in descending order) as Apple, Coca-Cola, Microsoft, Google, IBM, McDonalds, AT&T, P&G, Pepsico and Philip Morris. All these companies are US-based.

Apple has a brand value of 69.7 billion euros ($96 billion) in the study of more than 3,000 companies in 24 countries. Apple also overtook Google in brand value in a separate report in May by WPP Plc’s Millward Brown unit.

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