Apple has reversed its on the pricing of in-app subscriptions on the Apple App Store, according to “MacRumors” (

There are no longer any requirements that a subscription be the “same price or less than it is offered outside the app”. There are no longer any guidelines about price at all. Apple also removed the requirement that external subscriptions must be also offered as an in-app purchase, says “MacRumors.”

Content providers may offer in-app subscriptions at whatever price they wish and aren’t required to offer an in-app subscription just because they sell a subscription outside the Apple App Store as well, the article adds.

Earlier this year Apple introduced a new subscription service available to all publishers of content-based apps on the Apple App Store, including magazines, newspapers, video, music, etc. Apple said subscriptions purchased from within the App Store were to be sold using the same App Store billing system that has been used to buy apps and in-app purchases.

Publishers set the price and length of subscription (weekly, monthly, bi-monthly, quarterly, bi-yearly or yearly). Then with one-click, customers pick the length of subscription and are automatically charged based on their chosen length of commitment (weekly, monthly, etc.).

Customers can review and manage all their subscriptions from their personal account page, including canceling the automatic renewal of a subscription. Apple processes all payments, keeping the same 30% share that it does today for other in-app purchases.

— Dennis Sellers