Apple is the world’s most desired brand, per the new “Brand Desire” report (http://www.brand-desire.com/) issued by the Clear marketing division of M&C Saatchi, the advertising firm formed by the Saatchi brothers in 1995.
Apple and its various brands (iPhone, iPad, Mac, etc.) came in No. 1 out of 100 in the survey of 17,000 people around the world. However, Apple doesn’t rule everywhere. BMWs are No. 1 in China. Rolls Royces are No. 2 after iPhones in the U.K. In Singapore, it’s Singapore Airlines, and in Germany, it’s the World Wildlife Fund, notes “Fortune” (http://tech.fortune.cnn.com/2011/01/28/apple-worlds-most-desired-brand/).